Digital Media Centre

ALDI LAUNCHES TONGUE-IN-CHEEK AD RIVALLING DESIGNER FRAGRANCE ADS 

BRITS GET MORE COMPLIMENTS WEARING BUDGET SCENTS THAN DESIGNER ONES, ALDI REVEALS AS IT LAUNCHES NEW FRAGRANCE AD 

Brits are ditching expensive designer fragrances in favour of affordable alternatives, according to new research by Aldi. 

Research found two thirds of Brits (67%) believe cheaper perfumes and aftershaves smell better than luxury originals, while more than half (57%) say they’ve received more compliments wearing affordable fragrances than designer scents. 

ALDI LAUNCHES FATHER’S DAY RANGE INCLUDING HUGE GODFATHER STEAK AND NEW ‘FLAT IRON MAN’ STEAK 

• The supermarket’s epic Father’s Day meat range also includes the return of the legendary 28oz ‘Godfather’ Rump Steak and a new luxurious Flat Iron Steak  

• The range is landing in stores from 15^th June  

ALDI LAUNCHES NEW FAMILY CAMPING RANGE FROM £1.79 

• Aldi’s latest camping range returns with accessories starting from just £1.79, From a versatile 4-in-1 Airbed to a Camping Double Chair and Folding Trolley

• Landing in stores from 18^th June 

ALDI PREDICTS OVER 74 MILLION CANS OF BEER WILL FLY OFF SHELVES DURING THE WORLD CUP 

ALDI’S SELL OUT £5 SCHOOL UNIFORM BUNDLE RETURNS WITH EVERYDAY ESSENTIALS FOR LESS

• Aldi’s sell-out Back to School £5 Uniform Bundle returns offering a 12-month satisfaction guarantee
• Get classroom-ready with A+ essentials, including real Leather Shoes for just £7.99, pitch-perfect Football Boots and NEW Hair Accessories
• The range starting from just £1.50 is available in stores from 28^th June, but shoppers must be quick

ALDI REVEALS SCENT-SATIONAL SUMMER HOME FRAGRANCES – WITH PRICES STARTING FROM JUST £3.99

• The Hotel Collection range returns along with NEW Summer Candles
• The sun-soaked home fragrance range lands in stores from 11^th June

ALDI’S £16.49 GIN CROWNED ‘BEST IN BRITAIN’

ALDI BECOMES FIRST UK SUPERMARKET TO STOCK ASTI ROSÉ DOCG – FOR JUST £4.99 

• In stores nationwide on 4^th June, the new bubbly joins Aldi’s award-winning line-up of Italian fizz 

ALDI BRINGS BACK “AMAZING” MARGHERITA PIZZA CRISPS BUT SHOPPERS NEED TO ACT FAST 

• The shopper-favourite Cucina Margherita Pizza Crisps return to stores, joining the cult-classic Cucina Garlic Bread Crisps