Digital Media Centre

ALDI LAUNCHES QUIRKY FESTIVE BUTTERS INCLUDING NEW GINGER AND CINNAMON FLAVOUR

• The tasty trio of Specially Selected festive butters include NEWGinger & Cinnamon, NEW Truffle & Parmesan and returning Garlic & Herb
• Available in stores from 26^th November

ALDI’S VIRAL REFORMER PILATES MACHINE RETURNS JUST IN TIME FOR CHRISTMAS

ALDI LAUNCHES SLEEPING SOLUTIONS IDEAL FOR FESTIVE HOSTING

THE GOLDEN HOUR! SUPERMARKET CLAIMS REATILER OF THE YEAR AND OWN LABEL RANGE OF THE YEAR AT QUALITY FOOD AWARDS

• Aldi also took home a total of 17 gold medals at the awards – the highest number of any supermarket
• The discount retailer beat offerings from the likes of Tesco, Waitrose and Lidl

Supermarket Aldi has been awarded the prestigious title of ‘Retailer of the Year’ at the Quality Food Awards (QFAs) taking home this prize for the third year in a row.

KEVIN THE CARROT GIVES 4-YEAR-OLD ALDI SUPERFAN A BIRTHDAY HE WILL NEVER FORGET

• An Aldi super fan captured hearts on TikTok earlier this year and now the supermarket has surprised him with a birthday he’ll never forget
• Aldi’s most beloved character surprised 4-year-old Ronnie at his birthday party with a selection of goodies
• Facebook users are welling up over the story, with one saying “What a cool wee dude. An aldi birthday! How original and wonderful. Love it when companies go the extra mile for a smile”

ALDI LAUNCHES FESTIVE ‘DINNER FOR TWO’ BOX FOR JUST £3.99

• Arriving from 12^th November, the NEW Inspired Cuisine Festive Munch Box packs Christmas classics including pigs in blankets and rich festive gravy
• Aldi’s latest addition joins the popular Inspired Cuisine Salt & Chilli and Peri Peri Munch Boxes, all priced at just £3.99

ALDI WELCOMES BACK INCLUSIVE DOLL RANGE

• Aldi’s Little Town Dolls are redefining playtime and championing inclusivity with thoughtful designs
• With prices starting as low as £7.99, these dolls make the perfect stocking fillers
• Available in stores from 13^th November

ALDI LAUNCHES NEW RANGE OF FESTIVE CLOTHING

• Get the whole family ready for Christmas parties, photos and cosy movie nights with Aldi’s new range of jumpers, pyjamas and sweaters
• The range sees NEW must-have festive additions including the Pet Christmas Jumper
• Available in stores from 13^th November

ALDI LAUNCHES LIMITED-EDITION ‘CARROT’ GOLD ENGAGEMENT RINGS – AFTER KEVIN THE CARROT FINALLY POPPED THE QUESTION TO KATIE  

• Aldi’s Christmas advert teaser left shoppers gobsmacked as Kevin asked Katie the big question 

• To mark the moment, and celebrate 10 years of Aldi’s beloved Kevin the Carrot, the supermarket has unveiled limited‑edition ‘Carrot’ gold engagement rings – available via an exclusive shopper competition launching 5^th November  

• With 43% admitting to loving novelty rings, Aldi’s design makes proposals more playful, memorable and affordable