Digital Media Centre

FIREBALD! ALDI ‘REBRANDS’ AS BALDI TO HELP FANS GET READY FOR PITBULL’S BST HYDE PARK PERFORMANCE AND WORLD RECORD ATTEMPT  

• Aldi joins fans celebrating the ‘Pitbull effect’ with a one-day-only Baldi stand 

• The supermarket will set up its Baldi stand outside Hyde Park this Friday, giving out the ultimate Pitbull essentials 

• Baldi staff will be handing out free bald caps, aviator sunglasses, temporary tattoos and ready-to-drink cocktail cans to celebrate the occasion 

• The activation is in support of BST Hyde Park and Pitbull’s attempt to break the world record for the largest crowd wearing bald caps 

DIG THIS! ALDI’S SELL-OUT SANDPIT IS BACK

• The must-have Wooden Sandpit (£34.99) is set to be a hit in gardens across the nation this summer
• It’s ‘shore’ to be a favourite, featuring built-in benches and an adjustable UV50 canopy for sun-safe play

ALDI LAUNCHES ICE CREAM MACHINE BUT SHOPPERS NEED TO BE QUICK

• Aldi launches NEW Ice Cream Maker for a cool £69.99  

• Landing from 16^th July, alongside Aldi’s latest line-up of Modern Kitchen range, the machine is set to cause a frenzy 

TRANSFORM YOUR GARDEN FOR UNDER £5 WITH ALDI’S STYLISH NEW OUTDOOR LAMPS 

• Aldi’s latest garden range is set to light up summer nights with the bargain solar-powered £4.99 Outdoor Table Lamp  

• Shoppers can pocket a glowing saving

• From chic solar lighting to rechargeable lamps, this de-light-ful garden range lands in stores nationwide from 9^th July 

ALDI LAUNCHES VIRAL LE PETIT POULET ROSÉ IN A MAGNUM BOTTLE FOR JUST £11.99

• Following the success of the Le Petit Poulet wines, the new magnum-sized version is set to be a success
• Landing in stores nationwide on 6^th July – just in time for summer entertaining 

ALDI SET TO GIVE AWAY THOUSANDS OF FREE STRAWBERRIES TO CELEBRATE WIMBLEDON

• To celebrate the tournament, Aldi is giving away thousands of free strawberries at its Wimbledon store between Monday 29^th June and Friday 3^rd July
• The supermarket is also selling strawberry punnets to just 99p
• What’s more, Aldi reveals it’s gearing up for sales of five million strawberry punnets over the Wimbledon period alone

ALDI DROPS GENIUS MINI COOLING GADGET TO SAVE BRITS FROM SLEEPLESS NIGHTS

• The ultimate hack for blasting a breeze in hard-to-cool spots like home offices and bedrooms
• Available in stores from 2^nd July, but shoppers must act fast – they’re sure to fly out of the middle aisle!

ALDI’S NEW DÉCOR RANGE GIVES HOMES A COASTAL MAKEOVER WITH PRICES FROM JUST £2.99

• Shoppers can get the high-end ‘Coastal Chic’ look for a fraction of the price with Aldi’s latest home décor range

• The collection features on-trend jute rugs and woven poufs that look straight out of an interior design magazine

• With prices ‘shore’-to-please from just £2.99, the range is available in stores from 2^nd July

ALDI LAUNCHES LIMITED-EDITION FOOTBALL SHIRTS AND FANS CAN’T GET ENOUGH 

• Launched today, the exclusive shirts are sponsored by Aldi’s fan-favourite butter, Nordpak