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FREE NUGGETS? ALDI LAUNCHES NATIONWIDE SEARCH FOR ITS NEW OFFICIAL NUGGET TASTER

28 January, 2026
  • The supermarket is offering one lucky shopper their ‘dream job’, receiving a variety of Aldi nuggets for FREE in exchange for feedback
  • The news coincides with the return of Aldi’s popular heart-shaped ‘Love Nuggets’ returning to shelves from 10th February as part of the supermarket’s Valentine’s Day range
  • Entries are now open until 4th February

Aldi is on the hunt for the ultimate nugget connoisseur to claim the coveted title of its first-ever Nugget Taster.

The search comes as the nation’s love for nuggets reaches fever pitch. Cultural phenomena like the YouTube series ‘Chicken Shop Date’, which has amassed over a billion views in the last five years[1], and ‘#chickennuggets’, which has reached over 3.6 billion views globally[2], have cemented the humble nugget as a true cultural icon.

The successful applicant will receive a selection of Aldi’s best-selling nuggets to sample for free. This includes the supermarket’s popular Share the Love ‘Love Nuggets’ with Date Ketchup (£2.99, 350g),which return to stores from 10th February as part of the Valentine’s Day range. Priced at just £2.99, the heart-shaped bites have already proven a fan favourite, with shoppers previously sharing their excitement on Facebook groups, New Foods UK and Snack Reviews.

In addition, the successful applicant will also receive the supermarket’s classic Oakhurst Chicken Nuggets with Dips (£1.79, 300g), Roosters Chicken Nuggets in Breadcrumbs (£1.65, 450g) and Tempura Chicken Nuggets (£3.99, 540g).

All the supermarket is asking in return is a set of reviews rating the nuggets on their taste, texture, and the crispiness of their coating, to help guide the supermarket’s Buying Team on future products.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “The nation’s love for chicken nuggets is undeniable and we’re seeing a huge appetite for new and exciting flavours. Our shoppers are our most important critics, so launching the role of an official Nugget Taster is the perfect way to ensure our products deliver the quality, taste, and price they deserve.”

To be in with a chance of landing this tasty job, all candidates need to do is send a video application to NuggetTaster@aldi.co.uk with the following details:

  • Full name
  • Age and location
  • Social media handles
  • Why they love Aldi’s nuggets
  • Why they should be Aldi’s first-ever Nugget Taster

Entries are now open until 11:59pm 4th February.

To enter and view the full T&Cs, visit: [Aldi Terms and Conditions – Aldi Chicken Nugget Taster Competition – ALDI UK Press Office]

-ENDS-

For further information, images or to request a sample, please contact the Aldi Communications team on: alditeam@clarioncomms.co.uk 020 7479 0910 www.facebook.com/AldiUK www.twitter.com/AldiUK


[1] YouTube

[2] TikTok


[1] Aldi’s sales data Jan 2025 – Dec 2025

Business News

THE £800 POSTCODE PENALTY: ALDI REVEALS OVER 200 TOWNS ARE PAYING HUNDREDS MORE FOR GROCERIES

16 January, 2026

Families in over 200 UK towns are paying up to £2,437 more per year on their grocery shopping simply because they lack access to a discount supermarket, new analysis from Aldi reveals today.

The research identifies a significant “discounter gap” across Britain, with communities from Stonehaven in Scotland to Totnes in the South West missing out on the savings that shoppers with access to Aldi enjoy.

The analysis shows that households without access to Aldi – which has been named the UK’s Cheapest Supermarket by consumer champion Which? for the past five years – pay £826 more on average, rising to £2,437 in areas dominated by the highest-priced supermarkets. These figures are based on the average monthly cost difference between Aldi and either the average major UK supermarkets, or the most expensive UK supermarket, using the prices of a typical 68-item shopping basket tracked by Which?*.

The UK’s fourth-largest supermarket has mapped 220 locations across the UK where shoppers are facing a growing ‘postcode penalty’, with many paying significantly more for groceries because they lack access to a discount supermarket. These locations span every region of the country, including 35 towns in the South East, 30 in the East of England and 25 in Scotland.

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “No one should pay more for their weekly shop simply because of where they live. We believe every household should have access to high-quality, affordable food.

“With household budgets under intense pressure, local access to a discounter isn’t just convenient – it can save families hundreds of pounds a year. These findings show that expanding access to Aldi is one of the simplest ways to reduce the cost of living for many.”

Aldi has invested £650 million across Britain through its store opening and refurbishment programme in 2025, with each new site creating around 40 jobs.

The discounter also recently announced it would be doubling down on its investment in Britain with a £1.6 billion commitment over the next two years, opening 40 stores each year as it moves towards its ambition to have 1,500 UK stores.

ENDS

*Savings were calculated using the latest findings from the Which? cheapest supermarket survey (December), which found a typical weekly shop of 68 items cost an average of £15.89 more than at Aldi at the average Big Four supermarket, and £46.86 more at the most expensive supermarket, Waitrose. Over 52 weeks, these savings would amount to £826.15 and £2,436.72 respectively.