Product News
FROM ‘CRISP-MAS’ PARTIES TO ALDI’S TASTE PANEL: MEET THE MUM SHAPING THE FUTURE OF SUPERMARKET SNACKS
28 August, 2025- Anna Barney, 40, won a nationwide competition to become Aldi’s Crisp Taster securing a supply of free crisps as well as the coveted job role
- Anna’s all-important reviews of Aldi’s crisps will be shared with Buyers to help inform the 2026 range
- Crisp fanatic Anna, a mother of two, throws CRISP-mas parties every Christmas, and has even made herself a Crisp dress for the occasion
Product News
ALDI LAUNCHES NEW AFFORDABLE AUTUMN WARDROBE STAPLES
27 August, 2025- Save on autumn clothing essentials – from leather Chelsea boots to the must-have quilted tote, perfect for tapping into the colour palettes set to rule A/W25 fashion
- Exclusive launch available in stores from 4th September
Business News
BIGGER THAN EXPECTED PAY RISE FOR THOUSANDS OF ALDI STORE COLLEAGUES
29 August, 2025The UK’s fourth largest supermarket reiterates its commitment to “never to be beaten on pay”
From Monday 1st September, over 28,000 Aldi hourly paid store colleagues across the UK will receive a bigger than expected pay rise as the supermarket reinforces its pledge to never be beaten on pay.
In July, Aldi said it was increasing pay for Store Assistants from £12.75 an hour to £13.00 from 1st September, to become the first supermarket to offer this minimum rate.
Business News
ALDI’S SUPERFAN CARD RETURNS – APPLY NOW TO WIN SUPERFAN STATUS AND A YEAR’S FREE SHOPPING
21 August, 2025Aldi’s exclusive Superfan Card is back – and the perks have got even better.
Following the success of last year’s launch, which saw Charlotte Mellor from Oldham bag Aldi’s first-ever Superfan Card offering a year’s worth of free groceries, the supermarket is launching its exclusive Superfan Card for 2025.
Business News
ALDI SERVES UP SIMPLE WEANING TIPS AND LOW-COST RECIPES FOR NEW PARENTS
1 August, 2025Aldi has teamed up with an expert to support parents with weaning after nearly half of new parents said they find the experience stressful.
The UK’s fourth-largest supermarket is working with leading children’s dietitian Lucy Upton (@childrensdietitian) to tackle common concerns and share surprisingly simple recipes to help make weaning less stressful and more affordable for parents.