Digital Media Centre

THREE IN FOUR PARENTS NOW TURN TO AI FOR WEANING SUPPORT, ALDI FINDS

Three in four parents are now turning to AI tools such as ChatGPT for help with weaning their babies, new research from Aldi reveals.

Parents are now almost as likely to use AI (52%) as they are to rely on friends and family (54%) for quick advice or reassurance, while over a third (36%) say they trust both equally.

While AI is helping to boost confidence – with 84% of parents saying it makes them feel more assured about weaning – many still feel overwhelmed. Nearly half (47%) worry about whether they’re doing it “right”, while others struggle with portion sizes (37%), what foods to introduce first (36%), and navigating conflicting advice (29%).

To support parents during National Weaning Week (11^th–15^th May), Aldi has partnered with children’s dietitian and feeding specialist Lucy Upton to provide expert-backed guidance, alongside a range of simple, affordable weaning recipes designed to make mealtimes easier for families.

NEW RESEARCH REVEALS STIGMA OF BUYING PERIOD PRODUCTS

Almost a third (29%) of women and girls who have or have ever had a period feel embarrassed buying period products in store*, a survey of 1,000 found.

The research, which was commissioned by Aldi, revealed that shame runs deep, with 44% of those that feel embarrassed having deliberately used self-checkouts to avoid being seen, while more than one in three (34%) have asked someone else to buy products for them, rising to 47% among children aged 12 to 17.

PARENTS FEEL MOST LONELY FIVE MONTHS AFTER HAVING A BABY: EXPERT SHARES WAYS TO FEEL MORE CONNECTED FOR MATERNAL MENTAL HEALTH AWARENESS WEEK (4th-10th May)

Parents feel most lonely five months after having a baby – when the reality of having a newborn kicked in and friends and family were less available.  

A poll of 1,000 parents with a child aged under five found more than half (55 per cent) have experienced loneliness since having their baby. 

Despite the first few months being filled with excitement (56 per cent), visits from family and friends (48 per cent) and adrenaline (37 per cent), that sense of support didn’t always last. 

ALDI’S WINNING STREAK CONTINUES AS IT IS NAMED WHICH? CHEAPEST SUPERMARKET FOR MARCH 

• Consumer champion Which? has named Aldi the UK’s Cheapest Supermarket for March 

• Shoppers can save up to £64.38 by switching from Waitrose, Tesco and Sainbury’s to Aldi – loyalty cards included 

ALDI HITS 1.4 MILLION MILESTONE OF FREE PERIOD PRODUCTS IN FIRST YEAR OF NEW INITIATIVE

Aldi is marking one year since becoming the first UK supermarket to offer free period products in all customer and colleague toilets.

Over the past year, Aldi has provided 1.4 million free period products, with customers and colleagues able to take what they need, when they need it – no code word or loyalty scheme needed.

ALDI IS LOOKING FOR PARENTS TO JOIN NEW PANEL – WITH UP TO £400 IN SHOPPING VOUCHERS UP FOR GRABS

Aldi has today announced it is on the lookout for 10 parents from across the UK to join its new Aldi Parent Panel – offering families the chance to bag up to £400 in shopping vouchers and free products, in return for their valuable input into future family focused products and initiatives.

ALDI IS THE UK’S CHEAPEST SUPERMARKET FOR FEBRUARY 

• Consumer champion Which? has named Aldi the UK’s Cheapest Supermarket for February 

• Shoppers can save over £24 weekly by switching from Tesco to Aldi 

New research from consumer group Which? has revealed that Aldi was the UK’s cheapest supermarket in February, based on a basket of 89 popular grocery items. 

TEAM GB ROWING STAR HELEN GLOVER TEAMS UP WITH ALDI TO GET KIDS OUTDOORS MORE

With new research revealing that many families across the UK slip into ‘hibernation mode’ during the wetter and colder months, Aldi has teamed up with Team GB rower and mum of three Helen Glover to help inspire families to get outdoors whatever the weather.

Conducted to mark over 10 years of Get Set to Eat Fresh – the discount supermarket’s long-running schools programme delivered in partnership with Team GB and ParalympicsGB – the research found that children only spend five hours a week outdoors in winter, compared to nine in the summer.