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More than half of parents say they are shocked by how much classic summer treats now cost, with families shelling out an average of more than £50 per child on ice creams over the six-week school break.
The research of 2,000 parents, conducted by supermarket Aldi, highlighted how the price of the humble 99 ice cream has changed, with 85 per cent agreeing that paying 99p for a cone is a thing of the past.
Aldi has invested a further £100 million to cut the price of 330 products, helping to support families through the school holidays.
Shoppers at Britain’s biggest discounter can now enjoy even lower prices across everyday essentials, including fresh and frozen food, cupboard staples, household essentials and personal care products.
These latest cuts mean that Aldi has reduced the price of over 1,000 products so far this year, representing a total investment of £300m in keeping grocery bills as low as possible.
Aldi is reminding families that free period products are available in store toilets across the UK, as schools and colleges prepare to close for the summer holidays.
The reminder comes as students in England may have reduced access to free period products during the holidays, when many education settings that provide them are closed.
Parents’ weekly food shops rise by an average of £42 when their teenagers hit a growth spurt.
A poll of 1,000 parents and guardians with children aged 13-18 found 55 per cent have seen them go through a growth spurt in the past year, with 81 per cent of these saying their overall grocery bill has increased as a result.
In fact, more than a quarter (26 per cent) find themselves making at least two extra trips to the shops each week on top of their usual food run.
Aldi is bringing its successful Supermarket Sweep fundraiser to England and Wales for the first time, giving shoppers the chance to win a five-minute trolley dash while raising money for Teenage Cancer Trust.
Ten winners will be selected to take part in the challenge at their local Aldi store, racing against the clock to fill their trolley with Aldi products in just five minutes.
Aldi is bringing back its Summer Support Scheme for a second year, helping families across the country with the added costs of looking after children during the school holidays.
Britain’s cheapest supermarket is urging parents to apply to its Summer Support Scheme, which will see more than £3,000 worth of Aldi vouchers given away throughout July and August, with one winner selected every day of the school holidays to receive a £50 voucher.
Aldi is set to open 16 new stores over the coming months as part of its continued investment in expanding its footprint across the UK.
Britain’s biggest discounter, which now has more than 1,080 stores nationwide, will open new locations in areas including Watford and Hoxton in London, Hattersley in Greater Manchester, and Balsall Common in the West Midlands.