Digital Media Centre
Aldi’s exclusive Superfan Card is back – and the perks have got even better.
Following the success of last year’s launch, which saw Charlotte Mellor from Oldham bag Aldi’s first-ever Superfan Card offering a year’s worth of free groceries, the supermarket is launching its exclusive Superfan Card for 2025.
Aldi has teamed up with an expert to support parents with weaning after nearly half of new parents said they find the experience stressful.
The UK’s fourth-largest supermarket is working with leading children’s dietitian Lucy Upton (@childrensdietitian) to tackle common concerns and share surprisingly simple recipes to help make weaning less stressful and more affordable for parents.
Aldi is set to become the first supermarket to pay Store Assistants at least £13.00 an hour.
The new minimum rate, which increases to £14.33 within the M25, will take effect from 1st September 2025 and further exceeds the Real Living Wage of £12.60 an hour that was set by the Living Wage Foundation in October last year.
Ahead of the UEFA Women’s Euro 2025 tournament kicking off next week, Aldi will reimburse unlucky footy fans who miss an England or Wales goal while shopping in store.
The UK’s fourth-largest supermarket is encouraging shoppers to support the women’s teams and enjoy the games, so any unfortunate customers who miss a Lioness or Dragon scoring while paying for an Aldi shop can get up to £100 back in Aldi vouchers throughout the tournament.
Supermarket celebrates upcoming Oasis reunion with special Mancunian tribute
Aldi has announced an updated list of priority locations across the UK where it is hoping to seek sites for new stores.
The UK’s fourth-largest supermarket recently invited the public to suggest areas most in need of an Aldi store.
Aldi has since analysed thousands of suggestions to help shape its store search for the years ahead.
Ahead of Father’s Day (Sunday 15th June), Aldi is launching an ‘SOS Service’ to help shoppers who have forgotten or don’t have time to buy a gift for the big day.
The UK’s fourth largest supermarket is offering a limited number of exclusive ‘Aldi SOS’ gift boxes, designed to ‘knock the socks off’ any father or fatherly figure.
The gift boxes will include a card to personalise, a bar of Aldi’s Moser Roth Chocolate, and most importantly, a pair of Aldi-themed socks.
For those shopping in store, Aldi also offers a wide range of Father’s Day gifts, including a Cast Iron Dutch Oven for the budding home chefs, and a Sisal Dartboard for those wanting to perfect their aim.
Research by consumer group Which? has found that Aldi is yet again the cheapest supermarket for a basket of 82 essential items this month.
Aldi is set to open ten new stores over the next 14 weeks, while a further 30 stores will undergo a refresh.
The UK’s fourth-largest supermarket, which now has more than 1,050 stores, will be opening new stores in areas such as Oldbury in the West Midlands, Fulham Broadway in London and Brighouse in West Yorkshire.