Digital Media Centre

ALDI SHOPPERS HAVE THEIR EYES ON THE PIES!

Ahead of British Pie Week (1-7 March), supermarket Aldi has announced it is launching a brand-new range of premium pies after seeing double digit pie growth over the past three months.

Aldi currently sells a staggering 25 fresh pies every minute, that’s 1,500 every hour!

IT’S BACK: ALDI’S BABY EVENT IS HERE WITH GREAT SAVINGS ON BABY MUST-HAVES

Aldi’s popular Baby & Toddler Event returns in the New Year, featuring everything from stylish bedroom furniture to cosy bamboo muslin cloths.  Available throughout January and February, the first stage of Aldi’s best-selling Baby Event is available to pre-order online from 10^th January and in stores from 14^th January with the second event will be available to pre-order online from 14^th February and in stores from 18^th February. 

FIRST BRITISH STRAWBERRIES OF THE YEAR REACH ALDI SUPERMARKET SHELVES

• Aldi stocks fresh British strawberries from Thursday 18^th February
• Huge logistical effort from suppliers helped get the fruit to store as shoppers are eager to start Summer early
• The supermarket will invest an additional £3.5bn a year by 2025 with British suppliers

Beautiful Bubbly for Mums that are Proseccond to none!

With Mother’s Day fast approaching it’s time to get ahead of the game and show mums how much they’re appreciated with Aldi’s selection of delicious bottle popping bubbly to celebrate the occasion.

THE WORLD’S YOUR OYSTER WITH ALDI THIS VALENTINE’S DAY!

• Aldi serves up its most sophisticated food range yet with the launch of Fresh Oysters

• Atlantic Oysters will hit shelves on the 11th February at an astonishing price of just £3.99, the cheapest supermarket oysters available

• Aldi offers some pearls of wisdom from the nation’s favourite foodies on how best to eat them

STOP AND SMELL THE ROSES WITH ALDI’S NEW EBONY ROSE SKINCARE RANGE!

• Aldi’s popular cruelty-free Lacura range introduces new luxe Ebony Rose beauty buys
• Shoppers can save 95% compared to leading brand Sisley Paris

Aldi’s new cruelty-free Lacura Ebony Rose skincare range uses the power of Black Rose to ease fatigue and brighten skin, all with a luxe-for-less saving of nearly 95% compared to leading brand, Sisley Paris. Available in stores from 21^st February, this must-have range is dermatologically tested and will leave skin feeling rejuvenated and radiant.

GET LUSCIOUS LOCKS WITH ALDI’S NEW VEGAN HAIR MASK!

Aldi’s new vegan Lacura Hair Mask (£4.99, 230ml) has arrived and promises to leave hair looking revived, restored, and repaired in no time. Available to pre-order online from 18^th February and in store from 21^st February, this pink pot of wonder will help haircare fans achieve fresh out of the salon hair, for less. 

ALDI PANCAKE DAY RECIPES WITH A BOOZY TWIST

Pancake Day is well and truly crêping up on us and shoppers batter believe Aldi has the ultimate boozy pancake recipes to tickle grown-ups taste buds.

Whether adding a caffeine kick or a vegan twist to an Instagram worthy stack, with just a splash of some quality tipples, Aldi has shoppers covered for a flipping delicious Pancake Day.

ALDI LAUNCHES OFFICIAL WINE SCHOOL FOR WINE BLUFF BRITS

• The first ever supermarket wine school offers free education tools which can cost in the region of £400¹ elsewhere 
• 91% of wine drinkers admit to bluffing about their knowledge to friends and family 
• Top influencer The Unmumsy Mum was given the chance to get an advanced taste for the Wine School