Product News

ALDI LAUNCHES 0% GINS
12 August, 2024- The NEW Greyson’s 0% London Dry and Greyson’s 0% Pink Berries are in stores from 12th August
With almost half of Britain’s youngest drinkers turning down booze for low or no-alcohol alternatives[2], supermarket Aldi has expanded its offering with two NEW Greyson’s 0% (£8.99, 70cl), available from 9th September.
Product News

PLONKERS! WINE BUFFS FOOLED IN UNDERCOVER STUNT BY SUPERMARKET ALDI
6 August, 2024- Aldi goes undercover at a royal show jumping event with spoof wine merchant ‘Justin Youraldi’
- £4.99 bottle of Aldi red mistaken for nearly 10 times the actual price and £12.49 rosé that experts say rivals Whispering Angel ranked as favourites in blind taste test
- 40% of Brits say wine rules are snobbish, and 1 in 6 (17%) think rosé is made from mixing red and white wine
- New data from Aldi suggests shoppers are increasingly shunning top-price wines for supermarket alternatives
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TROPIC LIKE ITS HOT!
2 August, 2024ALDI RETURNS VIRAL BOOTY BALM FOR JUST £4.99
- Product lands as part of the ‘Tropical Essence’ range alongside NEW hydrating holiday must-haves including Body Scrub, Hair Mask, Shampoo and Conditioner
- Sporting an exotic aesthetic, the fan favourite beauty buys arrive following reports of a tropical takeover for 2024 – with shoppers seeking escapist aesthetics and holiday nostalgia1
- Available in stores from 11th August, while stocks last
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ALDI LAUNCHES NEW 1.5L WINE POUCHES FOR SUMMER
1 August, 2024- Shoppers can now enjoy the equivalent of TWO bottles in ONE pouch
- Aldi’s Specially Selected Sauvignon Blanc Colombard Pouch is available in stores now and Specially Selected Cotéaux De Beziers Rosé Pouch is available in stores from 1st August
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ALDI RETURNS £2.99 HOLIDAY-INSPIRED BODY MISTS WITH NEW TROPICAL ESSENCE ‘SEVENTY’ SCENT
30 July, 2024The new addition hits shelves alongside returning fan favourite mists, Tropical Essence Twenty-Eight and Thirty-Two
‘Body Mists’ are having a nostalgic revival, helping fragrance fans to build a ‘scent wardrobe’ without pulling on the purse strings[1]
Available in stores nationwide from 11th August, while stocks last
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FREE BEER? ALDI IS LOOKING FOR A NEW OFFICIAL BEER TASTER
30 July, 2024- Budding connoisseurs can apply to be in with the chance of trying the supermarket’s latest September range
- The chosen winner will be asked to give honest reviews, with feedback helping to guide and inform Aldi bosses for 2025
- Entries are now open until 23rd August to apply for the role
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ALDI LAUNCHES ASIAN-INSPIRED ‘FAKEAWAY’ SELECTION FROM JUST 75P
25 July, 2024- Aldi’s Asian range includes NEW Thai Pork Loin Steaks and a Spring Roll Meal Kit
- Available in stores from 18th July with prices starting from as little as 75p
Shoppers can now enjoy a pho-nomenal fakeaway thanks to Aldi launching an Asian range in stores from 18th July.