Digital Media Centre

ALO-DA! BRITS GO WILD FOR DAD CHIC 

ALDI LAUNCHES LIMITED-EDITION HAWAIIAN SHIRTS INSPIRED BY FAN FAVOURITE SPECIALBUYS 

• Aldi serves up summer style with limited-edition Hawaiian shirts featuring Specialbuy favourites from BBQs to DIY tools, as research suggests dad fashion is enjoying a revival 

• The giveaway launches ahead of BBQ season as 73% say they opt for Hawaiian shirts as soon as the sun comes out  

ALDI LAUNCHES NEW GUT-FRIENDLY FIBRE DRINKS FOR AS LITTLE AS 99P

• The NEW Juice Company Fibre Boost Juice Drinks contain 6g of fibre per bottle and come in at under £1
• The supermarket also sells 99p Health Juice Shots

Aldi is serving up a fresh blend of flavour and feel-good benefits with its NEW The Juice Company Fibre Boost Juice Drinks (99p, 250ml), giving shoppers an easy way to support wellbeing at an unbeatable price.

DOUGH-NOT MISS OUT!

ALDI’S SELL-OUT PIZZA OVEN RETURNS ALONGSIDE BBQ MUST HAVES

• Get a ‘pizza’ the action with the return of the shopper loved Gas Pizza Oven (£69.99)
• Aldi’s Outdoor Dining collection arrives in stores from 30^th April

FREE WOODEN TOYS! ALDI LAUNCHES NATIONWIDE SEARCH FOR ITS FIRST EVER ‘WOODEN TOY TESTER’  

• Aldi is on the lookout for one lucky child to become its official ‘Wooden Toy Tester’ 
• Perks of this role of a lifetime include securing Aldi’s latest Wooden Toy range for FREE – and having their say in what Wooden Toys Aldi should make next 
• The news coincides with the anticipated launch of the new summer Wooden Toy range, which arrives to stores on 17^th May 

ALDI’S POPULAR PICKY BITS RANGE IS BACK INCLUDING THE VIRAL LOADED DIPS 

ALDI EXPERT REVEALS THE MEANING BEHIND WINE AISLE JARGON

• Wine expert explains five common terms so shoppers can feel confident in the wine aisle
• The guide lands as Aldi’s new Spring Summer wine range launches on shelves

ALDI’S POPULAR GARDEN PRODUCTS RETURN – INCLUDING EGG CHAIR AND KAMADO BBQ

• The legendary Kamado BBQ is back with a sizzling new upgrade
• The viral Egg Chair also returns with a new standing design, perfect for any garden oasis
• Featuring must-haves from the Garden Hero and Garden Marrakesh ranges, available in stores from 23^rd April

ALDI’S OUTDOOR PLAY RANGE RETURNS JUST IN TIME FOR THE MAY BANK HOLIDAY WITH PRICES FROM JUST £3.99 

• The sell-out range is back, featuring everything from a Sand and Water Table to a Ball Pit 

• Perfect for encouraging creativity and outdoor play, which research shows can make children 27% more physically active¹ 

• Available in stores from 30^th April, the Outdoor Play range is set to be a bank holiday hit – but shoppers must be quick! 

A NATION OF PLANT KILLERS!

ONE IN FIVE NEW PLANTS DIE WITHIN A WEEK, NEW RESEARCH* REVEALS – ALDI PAIRS WITH TIKTOK GARDENING GURU TO HELP