Product News
3-YEAR-OLD LANDS DREAM JOB AS ALDI’S FIRST EVER WOODEN TOY TESTER
15 May, 2026- Ireayo’s love for Aldi’s famous Wooden Toys earned him exclusive access to the new range
- Ireayo from Manchester becomes Aldi’s coveted Wooden Toy Tester as the first ever Specialbuys mini specialist
- Aldi’s Summer Wooden Toy range is in stores 17th May
Product News
ALDI LAUNCHES £3.99 SANGRIA FRIZZANTE JUST IN TIME FOR SUMMER
14 May, 2026- Aldi introduces Baron Amarillo Sangria Frizzante (£3.99, 75cl), bringing a fresh twist on summer celebrations – available in stores 21st May
- This launch coincides with Aldi’s Spanish-inspired range with prices starting from just 59p
Business News
THREE IN FOUR PARENTS NOW TURN TO AI FOR WEANING SUPPORT, ALDI FINDS
14 May, 2026Three in four parents are now turning to AI tools such as ChatGPT for help with weaning their babies, new research from Aldi reveals.
Parents are now almost as likely to use AI (52%) as they are to rely on friends and family (54%) for quick advice or reassurance, while over a third (36%) say they trust both equally.
While AI is helping to boost confidence – with 84% of parents saying it makes them feel more assured about weaning – many still feel overwhelmed. Nearly half (47%) worry about whether they’re doing it “right”, while others struggle with portion sizes (37%), what foods to introduce first (36%), and navigating conflicting advice (29%).
To support parents during National Weaning Week (11th–15th May), Aldi has partnered with children’s dietitian and feeding specialist Lucy Upton to provide expert-backed guidance, alongside a range of simple, affordable weaning recipes designed to make mealtimes easier for families.
Business News Uncategorized
NEW RESEARCH REVEALS STIGMA OF BUYING PERIOD PRODUCTS
14 May, 2026Almost a third (29%) of women and girls who have or have ever had a period feel embarrassed buying period products in store*, a survey of 1,000 found.
The research, which was commissioned by Aldi, revealed that shame runs deep, with 44% of those that feel embarrassed having deliberately used self-checkouts to avoid being seen, while more than one in three (34%) have asked someone else to buy products for them, rising to 47% among children aged 12 to 17.
Business News
PARENTS FEEL MOST LONELY FIVE MONTHS AFTER HAVING A BABY: EXPERT SHARES WAYS TO FEEL MORE CONNECTED FOR MATERNAL MENTAL HEALTH AWARENESS WEEK (4th-10th May)
6 May, 2026Parents feel most lonely five months after having a baby – when the reality of having a newborn kicked in and friends and family were less available.
A poll of 1,000 parents with a child aged under five found more than half (55 per cent) have experienced loneliness since having their baby.
Despite the first few months being filled with excitement (56 per cent), visits from family and friends (48 per cent) and adrenaline (37 per cent), that sense of support didn’t always last.