Digital Media Centre
Aldi’s exclusive Superfan Card is back – and the perks have got even better.
Following the success of last year’s launch, which saw Charlotte Mellor from Oldham bag Aldi’s first-ever Superfan Card offering a year’s worth of free groceries, the supermarket is launching its exclusive Superfan Card for 2025.
Aldi has teamed up with an expert to support parents with weaning after nearly half of new parents said they find the experience stressful.
The UK’s fourth-largest supermarket is working with leading children’s dietitian Lucy Upton (@childrensdietitian) to tackle common concerns and share surprisingly simple recipes to help make weaning less stressful and more affordable for parents.
Aldi is set to become the first supermarket to pay Store Assistants at least £13.00 an hour.
The new minimum rate, which increases to £14.33 within the M25, will take effect from 1st September 2025 and further exceeds the Real Living Wage of £12.60 an hour that was set by the Living Wage Foundation in October last year.
