Aldi is to double the size of its trial of on-demand grocery deliveries with Deliveroo this week.
The trial, which has been ongoing out of 20 stores across London, Greater Manchester, Cambridge and the Midlands since early summer, is now being extended to a further 20 stores across the UK.
The latest move will bring the trial to even more towns and cities across England, including Bristol, Liverpool and Brighton.
Customers within a 6km radius of the 42 participating stores will be able to choose from around 400 essential Aldi grocery items.
Once orders are placed through the Deliveroo app, products are picked and packed by Aldi colleagues before being delivered by Deliveroo’s network of riders in as little as 30 minutes.
Richard Thornton, Communications Director at Aldi UK, said: “The feedback on our trial with Deliveroo has been very positive so far, with customers really valuing being able to have more ways of getting Aldi’s quality food at unbeatable prices, as recently recognised by Which? who found a basket of items was 23% cheaper at Aldi than at Tesco.
“This extension takes the partnership into new areas for the first time, including cities like Bristol and Liverpool amongst dozens of others across the country.”
Ajay Lakhwani, Vice President of New Business, Deliveroo said: “We are delighted that Aldi’s trial with Deliveroo will double in size this week. Deliveroo’s on-demand grocery partnerships have proven vital for so many people during this difficult period, allowing families to get the food and household items they need and want quickly.
“The success of this trial reflects the strong customer desire for groceries on-demand, an area in which Deliveroo is providing increasing choice. We are excited that even more customers across the country can now enjoy Aldi’s great quality food.”
If it continues to prove successful, the Deliveroo service could be extended to more stores across the UK in the coming weeks.
Just last month, Aldi pledged to invest a record £1.3 billion over the next two years, including in new and upgraded stores and other business innovations.
Last night The Great British Bake Off featured caterpillar cakes in Party Week of the popular baking show. The technical challenge saw the quarter finalists take on the task of making a caterpillar cake.
The UK’s favourite supermarket couldn’t resist responding to the episode with a series of social posts, including an open letter to Channel 4, which shoppers have found hilarious. It reads:
“To Channel 4, We are intellectual caterpillar counsel to Aldi UK. We write to you regarding Channel 4’s violation of Cuthbert’s rights. Aldi has always been a big fan of the Great British Bake Off, and we’ve long craved a Hollywood handshake… But tonight’s episode really took the biscuit.”