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ALDI LAUNCHES NEW COOKBOOK IN PARTNERSHIP WITH TEAM GB AND PARALYMPICSGB

Aldi has launched a new cookbook in partnership with Team GB and ParalympicsGB, which is available in stores from today.

The cookbook, called ‘Eat like a Champion’, includes 80 recipes that have been inspired by athletes and nutritionists such as Paula Radcliffe and Laura and Jason Kenny from Team GB and ParalympicsGB.

All of the proceeds from the cookbook will be donated to charity, with a portion going to the British Olympic Association and British Paralympic Association, while the remaining profits will go towards supporting Aldi’s dedicated charity, Teenage Cancer Trust.

Aldi slashes food waste by almost 60% and sets new 2030 target

• Aldi announces a 57% reduction in food waste since 2017 in its inaugural sustainability report in Great Britain
• UK’s fourth largest supermarket has donated 40 million meals to good causes since 2019
• Initiatives like its eco concept store have also been designed to significantly reduce carbon consumption and make it easier for shoppers to reduce waste

Aldi has announced a 57% reduction in its food waste*, meaning it has hit its 2030 target eight years early.

ALDI PLEDGES TO LOWER PRICES EVEN FURTHER AS IT REPORTS RECORD CHRISTMAS TRADING FIGURES

• Aldi recorded its best ever Christmas with sales topping £1.5 billion for the first time in the four weeks to Christmas Eve
• More households than ever before shopped with Aldi in the run up to Christmas due to its unbeatable value
• With many still feeling the squeeze due to the rising cost of living, Aldi has committed to cut more prices during 2024 as it maintains its place as the UK’s lowest-priced supermarket

Aldi reported sales of more than £1.5 billion for the first time in the run up to Christmas as it helped millions of customers to celebrate the festive season with the lowest grocery prices in Britain.