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Aldi is bringing back its Summer Support Scheme for a second year, helping families across the country with the added costs of looking after children during the school holidays.
Britain’s cheapest supermarket is urging parents to apply to its Summer Support Scheme, which will see more than £3,000 worth of Aldi vouchers given away throughout July and August, with one winner selected every day of the school holidays to receive a £50 voucher.
Aldi is set to open 16 new stores over the coming months as part of its continued investment in expanding its footprint across the UK.
Britain’s biggest discounter, which now has more than 1,080 stores nationwide, will open new locations in areas including Watford and Hoxton in London, Hattersley in Greater Manchester, and Balsall Common in the West Midlands.
Aldi, Britain’s biggest discounter, has made the first delivery from its new Distribution Centre at Bardon in Leicestershire, marking the start of the first phase of operations at the UK’s largest supermarket warehouse.
Aldi has announced a £5 billion investment in British farming and food production through a series of long-term agreements with UK suppliers.
The supermarket said the deals will give farmers and producers greater certainty to invest in their businesses while helping strengthen British food supply chains.
The agreements, which typically last at least two years, cover fresh fruit and veg, dairy, meat and eggs, with Aldi aiming to source 50% of its domestic produce through long-term agreements by the end of 2027.
Aldi has officially been crowned ‘Best Value Brand of the Year’ by the UK’s trusted consumer champion, Which?.
Three in four parents are now turning to AI tools such as ChatGPT for help with weaning their babies, new research from Aldi reveals.
Parents are now almost as likely to use AI (52%) as they are to rely on friends and family (54%) for quick advice or reassurance, while over a third (36%) say they trust both equally.
While AI is helping to boost confidence – with 84% of parents saying it makes them feel more assured about weaning – many still feel overwhelmed. Nearly half (47%) worry about whether they’re doing it “right”, while others struggle with portion sizes (37%), what foods to introduce first (36%), and navigating conflicting advice (29%).
To support parents during National Weaning Week (11th–15th May), Aldi has partnered with children’s dietitian and feeding specialist Lucy Upton to provide expert-backed guidance, alongside a range of simple, affordable weaning recipes designed to make mealtimes easier for families.
Almost a third (29%) of women and girls who have or have ever had a period feel embarrassed buying period products in store*, a survey of 1,000 found.
The research, which was commissioned by Aldi, revealed that shame runs deep, with 44% of those that feel embarrassed having deliberately used self-checkouts to avoid being seen, while more than one in three (34%) have asked someone else to buy products for them, rising to 47% among children aged 12 to 17.