Digital Media Centre

LOVE IS ALL AROUND AS ALDI TEASES CHRISTMAS ADVERT AND KEVIN POPS A BIG QUESTION

• Aldi teases its Christmas Advert with part one of three episodes
• Tease delivers a romantic, gesture from the supermarket’s iconic festive character
• Two more episodic adverts promise festive fun, surprises, and plenty of heart

ALDI GIVES SHOPPERS CHANCE TO WIN SIGNED LEWIS CAPALDI CAPS 

• Aldi celebrates “Cap-Aldi” gig with a nationwide social competition offering fans a chance to win exclusive Capaldi merchandise 

• Competition marks the Scottish stars rooftop Aldi performance in September at a Nottingham store 

• Brits can enter the competition via Aldi’s Instagram and TikTok channels by commenting the name of a Lewis Capaldi song they’ve cried to 

ALDI’S WINNING STREAK IS BACK AS WHICH? CROWNS IT CHEAPEST SUPERMARKET FOR SEPTEMBER

• New research from the consumer champion confirms Aldi as the cheapest destination for daily supermarket essentials
• Shoppers can save up to £44.42 weekly by switching from Waitrose to Aldi

CAPALDI STAGES IMPROMPTU GIG ON ROOF OF AN ALDI 

Lewis Capaldi surprises shoppers with rooftop gig on top of Nottingham Aldi and performs new hit single ‘Something in the Heavens’ 

• Aldi store rebranded Cap-Aldi by the singer to mark the performance 

• The Scottish superstar took a break from his UK Tour to perform Something in the Heavens, Someone You Loved and Survive in front of unsuspecting customers  

• It comes just months after Aldi rebranded its store in Prestwich ‘Aldeh’ ahead of Oasis concerts in Heaton Park  

ALDI REVEALS WHICH TOWNS AND CITIES WILL BENEFIT FROM RECORD £1.6BN EXPANSION PLAN

Aldi has revealed some of the towns and cities that it is targeting with its £1.6bn expansion plan over the next two years. 

In its annual trading update earlier this week, the UK’s fourth-largest supermarket said it planned to open 80 stores across 2026 and 2027 to meet the UK’s growing demand for affordable groceries. As well as new stores, the record investment will go towards upgrading existing ones, as well as the development of Aldi’s distribution network.

ALDI ANNOUNCES RECORD £1.6BN EXPANSION PLAN TO MEET UK’S ‘DEMAND FOR DISCOUNT’ 

• Aldi commits a further £1.6bn to accelerate store expansion plan over the next two-years 
• 21 new stores opening in the next 13 weeks, bringing ‘high-quality, affordable groceries to millions more British families’ 
• Prices lowered on over 900 products so far this year, with more to follow  
• Market share now 10.8% as more customers switch from traditional full-price supermarkets 
• Annual sales to 31^st December 2024 rise to record £18.1bn 

ALDI TO CLOSE ALL STORES ON BOXING DAY

Aldi has confirmed it will close all of its stores on Boxing Day in line with previous years.

The UK’s fourth-largest supermarket will close for Christmas Day and reopen as usual on Saturday 27^th December 2025, giving colleagues the chance to spend time with friends and family.

BIGGER THAN EXPECTED PAY RISE FOR THOUSANDS OF ALDI STORE COLLEAGUES

The UK’s fourth largest supermarket reiterates its commitment to “never to be beaten on pay”

From Monday 1^st September, over 28,000 Aldi hourly paid store colleagues across the UK will receive a bigger than expected pay rise as the supermarket reinforces its pledge to never be beaten on pay.

In July, Aldi said it was increasing pay for Store Assistants from £12.75 an hour to £13.00 from 1^st September, to become the first supermarket to offer this minimum rate.

ALDI’S SUPERFAN CARD RETURNS – APPLY NOW TO WIN SUPERFAN STATUS AND A YEAR’S FREE SHOPPING

Aldi’s exclusive Superfan Card is back – and the perks have got even better.

Following the success of last year’s launch, which saw Charlotte Mellor from Oldham bag Aldi’s first-ever Superfan Card offering a year’s worth of free groceries, the supermarket is launching its exclusive Superfan Card for 2025.