Aldi is trialling new checkout-free technology that will allow customers to scan a smartphone app to enter the store, pick up their shopping, and simply walk out without the need to pay at a till. Shortly after their visit, they will get an email receipt and be charged automatically using their chosen payment method.
Britain’s fifth-largest supermarket says that colleagues are currently testing the store and further trials will be carried out by members of the public.
Giles Hurley, Chief Executive Officer for Aldi UK and Ireland, said: “We are always looking to redefine what it means to be a discount retailer, and the technology involved in this trial will give us a wealth of learnings.
“We are really excited to be testing this concept that will enable customers to pick from our range of quality products, all available at unbeatable prices, then leave the store without having to pay at a till.”
The first concept store will employ approximately the same number of colleagues as a typical Aldi Local.
Today’s announcement follows Aldi’s launch of click-and-collect last year, which is now available in over 200 Aldi stores across the UK, enabling customers to carry out a full weekly shop online and collect their orders in store.
Last night The Great British Bake Off featured caterpillar cakes in Party Week of the popular baking show. The technical challenge saw the quarter finalists take on the task of making a caterpillar cake.
The UK’s favourite supermarket couldn’t resist responding to the episode with a series of social posts, including an open letter to Channel 4, which shoppers have found hilarious. It reads:
“To Channel 4, We are intellectual caterpillar counsel to Aldi UK. We write to you regarding Channel 4’s violation of Cuthbert’s rights. Aldi has always been a big fan of the Great British Bake Off, and we’ve long craved a Hollywood handshake… But tonight’s episode really took the biscuit.”