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ALDI DOUBLES DOWN ON PRICE PROMISE AS IT INVESTS £125M IN PRICE CUTS

Aldi has pledged to cut more prices than ever before in 2024 as it reinforces its commitment to never be beaten on price.

ALDI REVEALS WHERE IT IS OPENING NEW STORES IN THE COMING MONTHS

Aldi is set to open 35 new stores across the UK this year as it looks to bring its low prices to even more shoppers.

ALDI SET TO DONATE OVER 500,000 MEALS TO GOOD CAUSES DURING THE EASTER SCHOOL HOLIDAYS

Aldi expects to extend its support of those in need this Easter by donating more than half a million meals during the school holidays.

Britain’s fourth-largest supermarket pairs its UK stores with local charities, community groups, and food banks to collect unsold fresh and chilled food year-round.

ALDI’S NEXT BIG THING IS BACK

• Channel 4 show returns to screens for six weeks from Tuesday 2nd April, 8pm
• Supermarket is on the hunt for innovative British food and drink entrepreneurs

‘Aldi’s Next Big Thing’ returns to screens on Tuesday 2^nd April, Channel 4 at 8pm.

The six-part prime time show, which kicks off with the ‘dinner’ episode, sees artisan suppliers pitch to win a ‘life-changing’ contract and have their product land on shelves in over 1,000 Aldi stores nationwide.

ALDI REVEALS NEW PRIORITY STORE LOCATIONS IN LONDON

Aldi has revealed its latest wish list of priority locations across London where it is looking to build new stores – including Notting Hill, Chelsea and Richmond.

ALDI SET FOR CRACKING EASTER SALES

Aldi is set to sell around 20 million hot cross buns and 8.6 million of its own-label chocolate eggs as the country’s fourth-largest supermarket prepares for its biggest and best Easter yet.

Hot cross buns and Easter eggs combined will see the retailer spend around £8 million with British suppliers in the run-up to Easter, while it will spend a further £4 million on fresh meat, fish and meat-free alternatives and approximately £34 million on British fruit and vegetables.

ALDI SUPPORTS CUSTOMERS WITH REFRESHED MEAL PLANNER HUB

Aldi has stepped up support for cost-conscious customers with its refreshed meal planner hub.

ALDI CELEBRATES SUCCESS OF COMPANY SHOP GROUP PARTNERSHIP

Aldi is celebrating a significant milestone in its partnership with surplus food and household products redistributor, Company Shop Group.

In the past year, Britain’s fourth-largest supermarket has now donated an impressive two and a half million meals from its Regional Distribution Centres across the UK through Company Shop Group, saving an estimated 1,000 tonnes of food from going to waste.

ALDI UNMATCHED AS THE UK’S CHEAPEST SUPERMARKET

• Latest findings from consumer group Which? show Aldi to officially be the UK’s cheapest supermarket for February
• A shop at Aldi is over £37 cheaper than Waitrose
• Aldi recently achieved Which? Cheapest Supermarket of the Year for three years running (2023 – 2021)

Aldi has been named as the UK’s cheapest supermarket by consumer champion Which? – for the fourteenth time out of a possible fifteen!