Digital Media Centre
· The new campaign, which airs Friday 24th May, features a catchy tune to highlight the supermarket’s position as the UK’s Cheapest Supermarket [1]
· It’s not just price that can’t be matched — it’s quality too. Only Aldi has Aldi prices on everything
Aldi has introduced 100% recycled plastic (rPet) in some of its own-brand washing up liquid bottles.
The move, which applies to its standard Magnum washing up liquid, as well as its Antibacterial and 1 litre Magnum Classic variants – excluding the caps and labels – is rolling out into stores nationwide.
Aldi has launched a new nationwide initiative to pinpoint prime locations for new store openings.
Recognising the invaluable input of its customers, the UK’s fourth-biggest supermarket is calling on the nation to help it identify where in Britain needs new Aldi stores most.
Aldi shoppers have now saved over £7 million since the launch of its partnership with Too Good To Go.
Britain’s fourth largest supermarket has sold more than half a million bags via the world’s largest surplus food platform since partnering in February 2023, helping to avoid an estimated 1,500 tonnes of CO2 emissions*.
Aldi is the first supermarket to move to 100% recycled plastic (rPet) for its own-brand soft drinks and bottled water range in England and Wales.
The move, which is rolling out across all products found in the soft drinks section of its stores, makes Aldi the first UK supermarket to shift its entire own-label soft drinks category to 100% recycled content – excluding only the cap and label.
