Digital Media Centre

OH BABY!

ALDI GIVES PARENTS THE GIFT OF SLEEP BY LAUNCHING A ONE-TIME ONLY DISCOUNTED SLEEP COURSE SPECIALBUY

• Aldi’s baby and toddler brand, Mamia, partners with Just Chill Baby Sleep to launch discounted, award-winning online infant sleep courses
• Aldi is making sleep courses accessible for all, allowing parents to get that much needed good night’s sleep at a fraction of the price
• The supermarket will offer sleep courses to parents nationwide from as little as £27, a saving of 40%

GET THE CELEB LOOK FOR UNDER £5 THIS CHRISTMAS WITH ALDI’S POPULAR 3D DIY GINGERBREAD HOUSE

Aldi’s sell out Gingerbread House (£4.99, 650g) is back to show shoppers that they don’t have to give up all their dough to get the celebrity look this Christmas.

Shoppers can pick up this on trend centrepiece, which has proved to be a season staple for the likes of Khloe Kardashian and Reese Witherspoon, in stores from 11^th November for just £4.99.

ALDI FIRE UP A COLLECTION OF ‘BANG’ ING COCKTAIL RECIPIES FOR BONFIRE NIGHT

Bonfire night is finally back for 2021 (Friday 5^th November), and after a long-awaited break, this year promises to be bigger and brighter than ever. While little ones enjoy toffee apples and burgers, Aldi has concocted a sparkling selection of adult friendly cocktail recipes to make sure the grown-ups have fun too.

YOU’RE THE BALM! ALDI INTRODUCES MUST-HAVE LACURA PAWPAW OINTMENT

• The launch follows sell-out success in Australia
• Available in Original, Macadamia Oil and Aloe Vera, shoppers could save up to 82% compared to Dr PawPaw

Following its success Down Under, Lacura, Aldi’s popular health and beauty brand has today announced the launch of Aussie PawPaw Ointment in stores across the UK, just in time for the colder spells of weather.

JUST THE TICKET!

ALDI SHOPPERS CAN WIN UP TO £10K IN THE SUPERMARKET’S FIRST EVER GOLDEN GIVEAWAY

Aldi shoppers could be in with the chance of winning either £5K or £10K if they find one of the 25 tickets hidden in Aldi’s Dairyfine Golden Giveaway Chocolate Bars

Share the scare this Halloween season with Aldi’s spooktacular party food range

After many missed out last year, supermarket Aldi is scaling up the scare factor this October with its spookiest Halloween party food range yet. Thrill seekers can enjoy the delicious range in stores from 27^th October starting at just £1.99.

THE TUR-KEY TO A PERFECT CHRISTMAS! ALDI’S FRESH BRITISH TURKEY CROWNS ARE ON SALE NOW

With the countdown to Christmas Day officially on (just 65 days to go!), supermarket Aldi has launched its Fresh British Red Tractor Assured Turkey Crowns (0.9-4kg, £8.99 per kg). Hitting shelves today (Thursday 21^st October), shoppers can get ahead of the game with their festive prep and freeze the succulent turkey crowns ready for the big day.

DOUBLE, DOUBLE TOIL AND TROUBLE! ALDI LAUNCHES HALLOWEEN HOT CHOCOLATE MELTING FRANKENSTEINS AND PUMPKINS

• The £1.99 treats have been tried by social stars and caused a stir with shoppers with 30,000views in just 48 hours

SOUP-ER…CALIFRAGILISTICEXPIALI-DELICIOUS

ALDI’S NEW AND IMPROVED FRESH SOUP RANGE 50% CHEAPER THAN LEADING BRAND

• Aldi’s new and improved chilled soup range is in stores now
• Shoppers can save up to 50% compared to leading brand
• A packaging makeover will prevent 60 tonnes of plastic going to landfill each year