Digital Media Centre

ALDI LAUNCHES NEW EASTER EGG DESIGNED BY 12-YEAR-OLD SCHOOLGIRL

· Naomi Martinez, 12, was selected from hundreds of applicants to be named the winner of Aldi’s Design an Easter Egg competition — a supermarket first!  

· Her Dairyfine Ice Cream Egg will be available in Aldi stores nationwide from 23rd March

ALDI LAUNCHES EASTER VERSION OF VIRAL MUNCH MIX

Aldi is bringing Easter cheer to shoppers with the launch of its NEW award-winning¹ Dairyfine Easter Munch Mix Tin (£5.99, 350g), available in stores from 23^rd March. 

ALDI LAUNCHES MYSTERY FLAVOUR HOT CROSS BUNS AND SHOPPERS CAN WIN £1,000  

• Supermarket launches a first-of-its-kind ‘guess the hot cross bun flavour’ competition ahead of Easter   

• Three lucky shoppers can win £1,000 each if they guess the mystery hot cross bun flavour correctly  

• The first mystery hot cross bun lands in store from 20^th March  

CELEBRATE MOTHER’S DAY WITH AFTERNOON TEA FOR LESS THAN £2.50 PER PERSON AT ALDI

·       Shoppers can indulge in buttery scones, thick clotted cream and sweet cakes

·       Prices start from just 39p

Aldi has shoppers covered this Mother’s Day offering a range of quintessential afternoon tea items for just £2.45 per person, available in stores now.

Shoppers can create the ultimate afternoon tea bundle to treat four people for under £10 with classic British sandwiches perfectly paired with delicately iced cake slices and golden buttery scones, all polished off with a generous dollop of decadent clotted cream and sweet strawberry jam.

This tea-rific deal can be easily compiled using the shopping list below — with prices starting from just 39p.

ALDI WINE EXPERT SHARES TOP FIVE PICKS FROM ITS LATEST SPRING SUMMER COLLECTION

• Sam Caporn’s handpicked selection of affordable hidden gems offers adventurous palates the chance to discover unique flavours and regions such as the Thracian Valley, Kratosija and Niederösterreich
• Available in stores now, with prices starting at £6.99

ALDI EXTENDS VIRAL FLAKE BAKE RANGE AS OVER ONE MILLION PATTIES FLY OFF SHELVES 

• London father-and-son bakers who won Channel 4’s Aldi’s Next Big Thing bakery episode will be the first-ever winners to have their product launch as a summer seasonal nationwide  

• This follows unprecedented demand which saw over one million patties fly from Aldi shelves  

• Shoppers can also pick up the new Flake Bake Chicken Patties, available from 12^th March  

Supermarket Aldi is expanding its popular Flake Bake range after the Jamaican patties, created by London-based father and son duo Paul Williams (55) and Mike Williams (34), soared past one million.

ALDI’S SELL-OUT SPA POOL RETURNS  

• Aldi’s luxurious Spa Pool is returning to stores from 13^th March

ALDI LAUNCHES ‘SCRUM’-PTIOUS SIX NATIONS SAUSAGES INCLUDING BAKED BEANS AND HAGGIS FLAVOURS

• The brand-new range features a quirky flavour for each nation
• Available from 13^th March for just £2.49 a pack

The Six Nations ‘Super Saturday’ weekend is rapidly approaching and Aldi has hosts set to impress with the NEW Ashfields Six Nations Sausages (£2.49, 6 pack).

NEW RESEARCH CROWNS ALDI THE CHEAPEST SUPERMARKET AS COMPETITORS SCALE BACK PRICE MATCH PROMISES

• Shoppers can save up to£63 on their weekly shop by switching from Waitrose to Aldi
• The findings highlight Aldi’s unwavering commitment to value as rivals scale back their price match promises

Research by consumer group Which? has found that Aldi was yet again the Cheapest Supermarket for a basket of 100 essential items in February.