Digital Media Centre

ALDI LAUNCHES SCENT-SATIONAL HOME FRAGRANCE COLLECTION STARTING FROM JUST £2.49

• Aldi’s latest home fragrance range lands in stores from 26^th March, featuring brand-new launches

ALDI’S LATEST SPECIALBUY RANGE TRANSFORMS CARS INTO CAMPERVANS 

• Shoppers can get their hands on a game-changing Car Tent for just £69.99 

• The range comes as 8 in 10 brits opted for a staycation last year¹ 

• Staycation must-haves starting from 99p  

• Available in stores from 22^nd March 

With 8 in 10 Brits opting for a staycation last year¹, many are swapping runways to road trips. Landing just in time for the Easter break, Aldi is helping shoppers prepare for less with its brand-new Caravanning range. Available in stores from 22^nd March, shoppers must be quick, as with all Specialbuys, once they’re gone, they’re gone! 

READY, SET, BAKE! ALDI BRINGS BACK ITS POPULAR PASTEL KITCHEN RANGE FOR EASTER 

• The cult pastel kitchenware range returns just in time for Easter, including the Classic Stand Mixer  

• Available in stores from 19^th March  

Aldi is serving up a treat for home cooks as its much-loved pastel kitchen range makes a triumphant return just in time for Easter feasting. From whisking up fluffy sponges to kneading hot cross bun dough, shoppers can get their bake on in style.  

ALDI UNVEILS ITS 2026 HOT CROSS BUN RANGE INCLUDING NEW QUIRKY MIGHTY CHEESY HOT CROSS BUNS 

• Supermarket unveils brand-new flavour – a savoury Mighty Cheesy Hot Cross Bun 

• Fan favourites including Nutoka and Rhubarb & Custard make a welcome return 

• The range is landing in stores from now onwards with prices starting from just 16p per bun

ALDI JUST LAUNCHED A BRAND-NEW WINE RANGE – AND IT’S BRINGING HOLIDAY ESCAPISM TO THE WINE AISLE FROM JUST £6.49

• Aldi is welcoming trend-led bottles inspired by city bars and fashionable holiday destinations to its wine range
• Algarve red, crisp Tuscan pink and Provence Rosé land on shelves nationwide from 16^th March

ALDI LAUNCHES ‘EASTER LOCK BOX’ AFTER HALF OF PARENTS ADMIT TO EATING THEIR CHILD’S EASTER EGGS  

• 52% of parents confess to eating Easter eggs meant for their children, cracking approximately 10 days before the big day (26^th March)  

• Nationally, eating and replacing eggs could be costing families £436 million 

• Aldi is launching an Easter Egg Lock Box to help families resist temptation this Easter  

• Research also reveals Brits are set to purchase 381.5 million Easter Eggs this year, spending an estimated £3.21 billion¹  

ALDI SLASHES PRICE OF PROSECCO ROSÉ TO UNDER A FIVER FOR MOTHER’S DAY

• Offer available in stores from 12^th-18^th March, Aldi’s Prosecco Rosé is just £4.99
• The supermarket is also cutting costs on a fantastic selection of still wine offerings, with prices starting from as little as £3.99

ALDI HAS MOTHER’S DAY COVERED WITH AFTERNOON TEA FOR LESS THAN £2.50 PER PERSON

• Aldi’s is selling all the essentials for a Mother’s Day afternoon tea extravaganza this March for under £10 to feed four
• The nation’s cheapest supermarket is also bringing a range of mouthwatering desserts to stores, perfect for elevating any Mothering Sunday spread

Those looking to treat Mum without breaking the bank this Mother’s Day need look no further than the aisles of Aldi, as the nation’s cheapest supermarket has all the goodies needed for afternoon tea to treat four people for under £10.

ALDI PUTS AN EASTER TWIST ON A CLASSIC WITH THE LAUNCH OF ITS NEW HOT CROSS BUNETTONE

• Aldi’s latest Easter desserts range features NEW Specially Selected Hot Cross Bunettone – an Easter twist on an Italian festive favourite
• Fan favourites including the Specially Selected Passion Fruit Panna Cotta Eggs make welcome returns