Digital Media Centre

ALDI PREDICTS SURGE IN SNACK AND BEER SALES IN LEAD UP TO ENGLAND’S QUARTER-FINAL SHOWDOWN

• Supermarket on course to sell 5 million packs of crisps and snacks, almost 1 million dips and 2.5 million pizzas ahead of England’s quarter-final against Switzerland, 6^th July, 5pm
• Almost 800,000 cans of own-label lager and 2 million bottles of wine are expected to fly off shelves as fans prep for viewing parties across the country

SIX UNDERRATED WHITE WINES ACCORDING TO ALDI’S WINE EXPERT

GOODBYE JUNE-UARY

ALDI PREDICTS A SURGE IN ICE CREAM SALES AHEAD OF HEATWAVE

• Supermarket predicts sales of ice cream to double during a week of hotter temperatures
• Over 12 million ice creams and lollies expected to fly off shelves
• Shoppers can save up to 64% on ice creams vs premium brands

THREE OF ALDI’S OWN-LABEL GINS NAMED AMONGST BEST IN THE WORLD

• The supermarket’s Haysmith’s brand takes home three golds at this year’s Spirits Business Global Gin Masters
• Shoppers can also save an incredible 43% compared to premium brands

Aldi’s own-label brand Haysmith’s scored a hat-trick of wins, having been named amongst the best globally at the Spirits Business Global Gin Masters.

ALDI’S LAUNCHES POOL AND GARDEN RANGE INCLUDING WATER HAMMOCK 

• The new range starts from just £1.99 

Summer is officially back at Aldi as the supermarket is set to launch its latest range of pool and garden must-haves – and products start from as little as £1.99. From giant play pools to relaxing hammocks, Aldi has all shoppers need to transform gardens into a summer sanctuary from 11^th July. But sunworshippers had better be quick as with all Specialbuys once they’re gone, they’re gone! 

ALDI EXPANDS NO AND LOW ALCOHOL RANGE AS SALES RISE BY UP TO 20%

• The supermarket is launching a BRAND NEW 0% Pinot Grigio Blush for just £2.99
• Aldi’s 0% Chardonnay is also returning to shelves from 15th July

As the demand for delicious No and Low alternatives continues to grow, supermarket Aldi is expanding its offering with its first-ever 0% Pinot Grigio Blush. Available in stores from 15^th July.

ALDI DROPS PRICES ON UNIFORM MUST-HAVES BEFORE PRODUCTS EVEN HIT SHELVES  

• The supermarket has dropped prices on key products within its sell-out school uniform range, including shirts, leather shoes, and PE necessities 
• Its famous bundle will also be returning to shelves, costing just £5 
• Range offers new 12-month satisfaction guarantee, giving parents and carers peace of mind 

ALDI BRIGHTENS UP HOMES WITH THE NEW TIPPLE INSPIRED TOUCH LAMP

Be the host with the most with Aldi’s latest launch, the NEW Rechargeable 3 in 1 Touch Table Lamp with Bottle Adaptor. This statement lamp allows shoppers to customise the look by repurposing their favourite tipples into unique lighting fixtures – the perfect blend of style and sustainability.

ALDI’S POPULAR AMERICAN-INSPIRED RANGE IS RETURNING — INCLUDING CHEESEBURGER FLAVOURED CRISPS

Aldi shoppers can get more bang for their buck this summer as the supermarket is launching its American range into stores from 27^th June. Shoppers can expect stacks of stateside sensations, from cheeseburger and chicken wing crisps to deli burgers and giant marshmallows.