Digital Media Centre

ALDI PREDICTS SURGE IN SNACK AND BEER SALES IN LEAD UP TO ENGLAND’S FIRST EURO 2024 GAME

• Supermarket on course to sell over 4 million packs of crisps and snacks, over 1 million dips and almost 2 million pizzas ahead of England’s first game against Serbia, 16^th June, 8pm
• Over 1.9 million cans of own-label lager and 2.3 million bottles of wine are expected to fly off shelves as fans prep for viewing parties across the country

ALDI’S FAMILY CAMPING RANGE RETURNS FROM JUST £2.99

Aldi’s affordable camping gear is returning to the middle aisle to offer Brits everything they’ll need to be happy campers for less. Available in stores from 20^th June, those looking for a few nights under the stars this summer will need to hurry as with all Specialbuys once they’re gone, they’re gone.

ALDI LAUNCHES GIANT BURGER BOX FOR FATHER’S DAY — AND IT’S THREE TIMES THE SIZE OF A MCDONALD’S BIG MAC! 

• Aldi’s first-ever Ashfields Grill Big Daddy Burger Box will land in stores 13^th June — just in time for Father’s Day 
• Available for just £5.99, the whopping burger weighs 715g — that’s three times the size of a McDonald’s Big Mac¹ 

Supermarket Aldi has announced the launch of its brand-new Ashfields Grill Big Daddy Burger Box (£5.99, 715g) — the perfect gift for meat-loving dads this Father’s Day.  

ALDI SLASHES THE PRICE OF ITS BEST-SELLING WINES BY 50% – JUST IN TIME FOR FATHER’S DAY

• Dads can have their pick of the bunch with fan favourites for under £4
• Available from 10^th – 16^th June

NEW LIMITED EDITION ‘PRIME X’ DRINK LANDS IN ALDI STORES WITH $1 MILLION PRIZE UP FOR GRABS

• NEW Prime X gives shoppers the chance to ‘hunt for hydration’ to be in with a chance of winning a $1 million cash prize
• In stores now, just £1.99

ALDI LAUNCHES NEW COCKTAIL-INSPIRED BEER RANGE THAT IS PERFECT FOR SUMMER SIPPING 

• NEW flavoured pale ales including Passion Fruit Martini Pale Ale and Peach on the Beach Pale Ale join Aldi’s ready-to-drink range 
• The supermarket is also launching cider cocktails for just 99p  

ALDI LAUNCHES BACON FLAVOURED BUBBLES PERFECT FOR POOCHES

Shoppers can take pet playtime to the next level this summer with Aldi’s new Scented Dog Bubbles. In stores from 13^th June for just £1.49, the bubbles are brand-new to the supermarket and are available in three different flavours to suit every pups’ craving. But as with all Specialbuys, pet parents better be quick if they want to get their paws on these doggy must-haves, because once they’re gone, they’re gone!

FREE CRISPS? ALDI LAUNCHES NATIONWIDE SEARCH FOR ITS FIRST EVER CRISP TASTER

• Aldi is launching the job of a lifetime —the supermarket is on the hunt for an official Crisp Taster
• One lucky recruit will receive FREE crisps in exchange for their thoughts to help guide the supermarket’s future range
• Interested snack connoisseurs have until 16^th June to apply

Aldi is on the hunt for one extra special spud enthusiast to become its official ‘Crisp Taster’, a brand-new role for the supermarket.

THREE OF ALDI’S WHISKIES NAMED AMONGST BEST IN THE WORLD

• Aldi’s whisky collection takes home three golds at this year’s International Spirits Challenge
• What’s more, shoppers can save an incredible 63% compared to premium brands – just in time for Father’s Day