Product News
ALDI TAKES BACK CHEAPEST SUPERMARKET CROWN
4 September, 2025- New research from consumer group Which? reveals Aldi has reclaimed its title of ‘Cheapest Supermarket’ for everyday supermarket essentials
- Shoppers can save up to £44.69 on their weekly shop by switching from Waitrose to Aldi
- Latest win marks the 21st time that Aldi has come out on top, in the last 22 months
Aldi has taken back the crown of Which? Cheapest Supermarket for August after narrowly missing out in July. This followed 20 consecutive months of Aldi retaining the coveted crown.
Product News
SHOPPERS CAN ‘NAIL’ THE HOME REVAMP WITH ALDI’S NEW RENOVATION RANGE – STARTING FROM LESS THAN £3
2 September, 2025Keen DIYers can get ready to hammer out some home improvements without drilling a hole in their wallets with the return of Aldi’s Renovating on a Budget range, landing in stores from 11th September. The collection of DIY essentials will help budding builders transform living spaces without spending a fortune, as research reveals that almost a third of homeowners are making the decision to improve rather than move to avoid rising costs
Product News
BOY OR GIRL? ALDI LAUNCHES LIMITED EDITION GENDER REVEAL CUTHBERT CAKES
2 September, 2025- Aldi launches limited edition ‘gender reveal’ version of beloved Cuthbert Cake to celebrate most babies being born in September[1]
- Featuring either blue or pink icing, the special cake will be available via an exclusive shopper competition launching on 2nd September
- This news comes as gender reveal parties surge in popularity, with two thirds (58%) of millennials choosing to celebrate them, and some expecting to shell out £150+ for the cake alone
- Plus, 5% of Brits revealed they’d considering naming their child Cuthbert
Product News
FROM ‘CRISP-MAS’ PARTIES TO ALDI’S TASTE PANEL: MEET THE MUM SHAPING THE FUTURE OF SUPERMARKET SNACKS
28 August, 2025- Anna Barney, 40, won a nationwide competition to become Aldi’s Crisp Taster securing a supply of free crisps as well as the coveted job role
- Anna’s all-important reviews of Aldi’s crisps will be shared with Buyers to help inform the 2026 range
- Crisp fanatic Anna, a mother of two, throws CRISP-mas parties every Christmas, and has even made herself a Crisp dress for the occasion
Product News
ALDI LAUNCHES NEW AFFORDABLE AUTUMN WARDROBE STAPLES
27 August, 2025- Save on autumn clothing essentials – from leather Chelsea boots to the must-have quilted tote, perfect for tapping into the colour palettes set to rule A/W25 fashion
- Exclusive launch available in stores from 4th September
Product News
ALDI LAUNCHES UK SUPERMARKET FIRST ANGEL HAIR ICE CREAM FOLLOWING VIRAL TIKTOK CRAZE
27 August, 2025- The NEW Gamberina Angel Hair Ice Cream will land in Aldi stores from 15th September for just £3.99
- The ice cream is the supermarket’s response to the viral sensation, Angel Hair chocolate
Product News
ALDI LAUNCHES NEW AMERICAN DINER RANGE INCLUDING WINGS, FRICKLES & S’MORES
26 August, 2025- The supermarket unveils its first ever ALDIner range where shoppers can enjoy diner-inspired dishes at home, with prices starting from just £1.29
- From Frickles to Brisket Mac & Cheese, the full range will be available nationwide from 4th September