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ALDI SCOTLAND REDISCOVERS THE GARDEN OF EIDYN WITH OLD CURIOSITY DISTILLERY TO LAUNCH NEW CHERRY BLOSSOM GIN 

The brand-new cherry-flavoured gin is exclusively available in all 103 of Aldi’s Scottish stores 

Aldi Scotland has partnered with The Old Curiosity Distillery once again to launch Eidyn Cherry Blossom, a new, small-batch, cherry-flavoured premium gin that is available for just £19.99.  

This new gin from Eidyn (pronounced ee-din), which is named after the Scottish Gaelic for Edinburgh, is exclusive to Aldi Scotland. The cherry blossom produces a fresh floral note, underscored with angelica root, winter savoury and coriander botanicals, which gives way to a light juniper finish. All the botanicals used are grown, hand-picked, and dried from the distillery’s garden in Edinburgh.  

This new gin makes for the perfect artisan tipple and the Old Curiosity Distillery team recommend Eidyn Cherry Blossom to be served over ice with your preferred tonic, a sliver of lime and a black cherry garnish. The team are really pleased to be working with Aldi once again to create a new version of the Eidyn gin.  

Mark Boswell, Head Distiller, said: “The way we produce our gin means that our carbon emissions are incredibly low, which is something that is very important to us. With the launch of the new Eidyn Cherry Blossom gin, it is really encouraging to see Aldi support both the craft gin industry and sustainability.” 

Graham Nicolson, Group Buying Director, Aldi Scotland, said: “We at Aldi have thoroughly enjoyed working alongside The Old Curiosity Distillery since the launch of the original Eidyn gin back in 2020, which has proven to be incredibly popular and has gone on to win multiple awards.  

“Scotland has such a rich abundance of fresh ingredients, so it’s great to partner with a supplier that works so hard to bring them to our shelves.  

“We are extremely proud to be able to introduce another premium Eidyn gin to our customers, this time in a deliciously floral cherry blossom flavour. I am proud that our competitive prices mean that our customers can still enjoy premium, high-quality products such as Eidyn Cherry Blossom.”  

Aldi Scotland prides itself on working with a wide range of Scottish suppliers who are passionate about bringing the best of Scotland’s vibrant food and drink industry to its customers. 

ALDI’S MUCH LOVED SUPERMARKET SWEEP IS COMING TO ST ANDREWS

Aldi Scotland’s hugely popular Supermarket Sweep has returned for another year and customers in St. Andrews have the chance to raise as much money as possible for a local foodbank of their choosing.

Guaranteed to be the most fun anyone can have while doing the weekly shop, St. Andrews residents have the opportunity to pick up their favourite items from Aldi’s store in the Tom Stewart Lane store.   

Launched in 2016, Aldi’s Supermarket Sweep gives shoppers the chance to do a five-minute trolley dash and take home all the Aldi favourites they can grab in that time, with Aldi donating the cash value of the trolley to a local foodbank. The lucky shopper also has a chance to double this cash donation and take home a SpecialBuy item of their choice* if they successfully find a hidden inflatable in-store.

St. Andrews residents can apply for the Supermarket Sweep from Monday 15 August to Sunday 21 August.

Richard Holloway, Regional Managing Director for Scotland, said: “The Supermarket Sweep is an event in the Aldi calendar that we all look forward to. We are so pleased to be bringing the initiative back for another year and offer one lucky St. Andrews resident the chance to have a shopping experience like no other.

“Foodbanks across Scotland have worked tirelessly over the last two years to help those who need their services the most. Last year we donated almost £9,000 to foodbanks through Supermarket Sweep and we want to build on this in 2022.

“From St Andrews to Inverness and Cumnock to Dundee, our Supermarket Sweeps will be taking place across the country. Not only are they a fun way to raise as much money as we can for local foodbanks, but they also give our loyal customers the opportunity to stock up on their favourite Aldi products.”

Shoppers will be asked to nominate their chosen foodbank when applying to take part. Entrants must be over 18 years old to take part, and alcohol products are not included in the sweep.

ALDI STORE COLLEAGUES IN ABERDEEN TO RECEIVE PAY RISE FROM SEPTEMBER 

Aldi is giving store colleagues in Aberdeen a pay increase for the second time this year, maintaining its position as the UK’s best-paying supermarket. 

From September, all hourly paid colleagues at its Aberdeen stores will receive an increase of 40p an hour on their current hourly rate, taking Aldi’s minimum pay rates for Store Assistants to a sector-leading £10.50 an hour nationally and £11.95 for those inside the M25. 

Aldi also remains the only supermarket to offer paid breaks, which for the average store colleague is now worth more than £830 a year. 

The new rates far exceed the Living Wage Foundation’s recommended real living wage of £9.90 an hour nationally and £11.05 inside the M25. 

Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, said: “Our new rates of pay maintain Aldi’s position as the UK’s highest paying supermarket.  

“This announcement recognises the amazing contribution our colleagues make in serving the local communities in Aberdeen. Their outstanding efforts have ensured that our customers continue to have access to fresh affordable food, every single day.” 

Aldi is the UK’s fifth-largest supermarket and has more than 970 stores across Britain. 

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LOCH LOMOND BREWERY SELECTED AS ONE OF JUST TWELVE BRANDS TO REPRESENT SCOTLAND IN THIS YEAR’S ALDI BEER FESTIVAL  

— Aldi Scotland champions local beer makers during its Summer Beer Festival with a line-up featuring Loch Lomond Brewery–  

Aldi Scotland is celebrating its 27^th Scottish Summer Beer Festival this July and is championing local independent brewers from across Scotland. This year, Dunbartonshire’s very own flagship brewer, Loch Lomond Brewery, is being featured as one of just twelve brands to make their way to the retailers’ shelves this summer.  

The brewer, established in Luss, near Loch Lomond, is launching two exclusive brews with the retailer this year; Cuban Heels Pale Ale (£1.79) which is a delicate sour beer with hints of strawberry and lime, and Slave to the Rhythm (£1.79), a hoppy beer with extra oats for a smooth creamy finish. Both beers will be hitting the shelves of 103 Aldi stores across Scotland from the 28 July.   

Loch Lomond Brewery has a long-standing relationship with Aldi Scotland and has been supplying the stores with brews since 2013, and throughout the nine-year relationship has launched 14 exclusive beers with the discount retailer.  

George Wotherspoon, Head of Sales and Development, Loch Lomond Brewery, said: “We are proud to represent Loch Lomond in this year’s Summer Beer Festival alongside a great selection of large and small brewers. Aldi Scotland has always played a significant role in our development as a small brewery, and to be able to launch an exclusive selection of beer at their stores is a fantastic opportunity.”  

Aldi Scotland’s Summer Beer Festival has something to offer for everyone, from beer and ale drinks to those who prefer a non-alcoholic tipple too. In a step away from a standard lager, the selection of brewers featured at this year’s festival are also offering some more unusual choices, including; Cold Town Brew’s Peachy Summer Ale, Cold Town Brew’s Mango Sour, or Thistly Cross’ non-alcoholic Elderflower Cider.  

Graham Nicolson, Group Buying Director, Aldi Scotland, said: “The Summer Beer Festival is one of Aldi Scotland’s biggest and most-loved annual events. The relationships we have developed with our Scottish brewers across the country mean we can give our customers the exclusive first taste of a fantastic range of locally brewed beers.” 

The Aldi Scotland Summer Beer Festival further reinforces the retailer’s commitment to championing locally sourced produce and supporting local businesses. Aldi currently works with over 90 local suppliers, stocking 450 Scottish products and is constantly looking to bring more of Scotland’s vibrant food and drink industry to its customers.  

Aldi is the UK’s Cheapest Supermarket 2021 according to Which? and offers outstanding deals on locally sourced, Scottish beer products, without scrimping on the quality.   

‘CASK’ IN THE GLORY OF GLASGOW WITH ALDI’S SUMMER BEER FESTIVAL 

— Aldi Scotland champions local beer makers during its Summer Beer Festival with a line-up featuring Glasgow Beer Works —  

Aldi Scotland is celebrating its 27^th Scottish Summer Beer Festival this July, launching two new exclusive beers from independent Glasgow micro-brewery, Glasgow Beer Works.  

The leading supermarket will be adding a Session India Pale Ale and a West Coast Indian Pale Ale from the Queenslie based craft-brewer to the roster of its Scottish brews on the line up for the latest Summer Beer Festival.  

The festival is set to run from the 28 July across Aldi’s 103 Scottish stores and will feature beers from well-known brands such as Innis and Gunn, Brewdog and WEST while supporting smaller brands including Glasgow Beer Works. 

Allan Rimmer, Glasgow Beer Works co-founder, said: “We are proud to represent Glasgow in this year’s Summer Beer Festival alongside WEST, showcasing the best of Glaswegian beer. Aldi Scotland has always played a significant role in our development as a small brewery, and to be able to launch an exclusive selection of beer at their stores is a fantastic opportunity.  

“We have always admired and appreciated Aldi’s willingness to embrace the creativity and individuality of local Scottish suppliers such as ourselves, and we have felt continually supported in our journey.” 

Glasgow’s beer drinkers can sample a range of lagers and ales as well as something out of the ordinary this year including; Cold Town Brew’s Peachy Summer Ale, Cold Town Brew’s Mango Sour, Fierce Beer’s Citrus Pale Ale or Thistly Cross’ non-alcoholic Elderflower Cider.  

Graham Nicolson, Group Buying Director, Aldi Scotland, said: “The Summer Beer Festival is one of Aldi Scotland’s biggest and most-loved annual events. The relationships we have developed with our Scottish brewers across the country have meant we can give our customers the exclusive first taste of a fantastic range of locally brewed beers.” 

The Aldi Scotland Summer Beer Festival further reinforces the retailer’s commitment to championing locally sourced produce and supporting local businesses. Aldi currently works with over 90 local suppliers, stocking 450 Scottish products and is constantly looking to bring more of Scotland’s vibrant food and drink industry to its customers.  

Aldi is the UK’s Cheapest Supermarket 2021 according to Which? and offers outstanding deals on locally sourced, Scottish beer products, without scrimping on the quality.   

ALDI NABS LAST OF ABERDEEN MICRO-BREWER’S SMALL BATCH BEER AS ITS BEER FESTIVAL RETURNS FOR THE SUMMER 

The 27^th in-store festival will have exclusive access to two of Fierce Beer’s superb small-batch brews on Aldi Scotland shelves from 28^th July 

As part of its 27^th Scottish Beer Festival, Aldi Scotland is offering beer lovers one last chance to get their hands on Aberdeen-based Fierce Beer’s small-batch craft beers which were developed in partnership with Chef Tony Singh. 

Scottish shoppers will be able to grab the last release of Fierce Beer’s Indian Lager and Citrus Pale Ale exclusively from Aldi Scotland’s 103 stores across the country from 28^th July, as the leading supermarket launches a deal worth over £86,000 to the breweries involved. 

The beers, both packed with flavour and a distinctive Indian/Scottish character, were a sell-out success after launching in March this year, with the last batch only available at Aldi’s Scottish stores for just £1.79 each later this month. 

Aldi’s Scottish Beer Festival is set to showcase 25 craft beers from five regions in Scotland, including Aberdeen, the Central Belt, Glasgow, the Highlands, and Edinburgh and the Lothians, giving customers the opportunity to sample locally produced, top-quality brews at everyday prices.  

Joining the festival for the 6th year in a row, Fierce Beer, based in Dyce, is a trusted supplier of Aldi Scotland, which was the micro-brewery’s first ever customer in 2016. The brewery which was named Scotland’s Brewery of the Year 2021, produces unique and flavourful beers that surprise and delight beer lovers of all tastes. 

David Grant, Owner and Managing Director of Fierce Beer, said: “Aldi Scotland has always been such a great supporter of us over the years, so it was a no-brainer to partner with them for the sale of the last batch of our range with Tony Singh. 

“The Indian Lager and Cirtus Pale Ale are indicative of the kind of creativity and consideration that goes into all our beers, something which Aldi has always championed and encouraged since we started working with them. The Aldi Scotland customers certainly know their Scottish beers, so we’re looking forward to hearing what they think of our latest creation.” 

Aldi is the UK’s Cheapest Supermarket 2021 according to Which? And offers outstanding deals on locally sourced, Scottish beer products, without scrimping on the quality.  

Graham Nicolson, Group Buying Director, Aldi Scotland, said: “Our Scottish Beer Festivals are always a big event in the Aldi Scotland calendar, and I have no doubt these new additions from Fierce Beer will only add to the excitement. 

“It’s fantastic to have the exclusive last batch of these innovative new beers. Our work with Scottish suppliers means that we’re able to maintain our amazing everyday prices, giving Scots the best of local produce allowing us to showcase the breadth of talented producers, like Fierce Beer, that we have on our doorstep.”  

HIGHLAND BREWERIES INCLUDED IN DEAL WORTH OVER £86K WITH ALDI SCOTLAND 

Aldi Scotland is showcasing some of the Highland’s top brewers and best beers from just £1.59  

Beer lovers across the Highlands are in for treat this month as Aldi Scotland has unveiled a selection of craft beers from Aviemore’s most-loved breweries as part of its 27^th Scottish Beer Festival.  

The festival is set to showcase 25 craft beers from five regions in Scotland, including the Highlands, Edinburgh and the Lothians, the Central Belt, Aberdeen and Glasgow, giving customers the opportunity to sample locally produced, top-quality brews at everyday prices.   

Named the UK’s Cheapest Supermarket in 2021 by Which?, Aldi guarantees some of the most competitive pricing on Scottish food and drink, while still retaining the highest quality in its products.  

Aldi shoppers will strike gold this summer with Cairngorm Brewing Company’s Black Gold (£1.79) and Cairngorm Gold (£1.59) hitting shelves across the supermarket’s 103 Scottish stores from 28^th July. Showing true versatility, the brewery’s award-winning Black Gold stout is a favourite amongst beer aficionados, while the Cairngorm Gold offers a hoppy taste, perfect for those looking for a refreshing sip in the Scottish sunshine.  

Loch Ness Brewery, in partnership with Cairngorm Brewing Company, will also be showcasing its superb range of craft beers this summer offering shoppers a choice between its zesty citrus pale ale, Lightness (£1.59) and a rich, dark stout, Darkness (£1.79), which has a creamy head of coffee and sweet chocolate for those with an adventurous palette. 

Merlin Sandbach, Sales Director, at Cairngorm Brewing Company, said: “It’s fantastic that we, as well as our sister company and neighbour, Loch Ness Brewery, will feature in Aldi’s Summer Beer festival. Aldi’s commitment to local suppliers such as ourselves is really motivating and feeds our passion for sharing our craft beers with beer lovers across Scotland.” 

Graham Nicolson, Group Buying Director, Aldi Scotland, said: “Our Scottish Beer Festivals are always a big event in the Aldi Scotland calendar. I’m proud that the relationships we have built with Scottish brewers over the years mean that we can showcase some truly excellent beers to a wider audience, such as this year’s selection from the Highlands.” 

Alva brewed beer set to appear in over one hundred new stores with Aldi’s Scottish Summer Beer Festival  

— Aldi Scotland champions local beer makers during its Summer Beer Festival with a line-up featuring Alva’s Harviestoun brewery-

Aldi Scotland is celebrating its 27^th Scottish Beer Festival this July and is championing local independent brewers from across Scotland. This year, Clackmannanshire’s very own flagship brewer, Harviestoun, is being featured as one of just twelve brands to make their way onto the retailers’ shelves this summer.  

The festival is set to run from the 28 July across Aldi’s 103 Scottish stores and will feature beers from well-known brands such as Innis and Gunn, Stewart Brewing, and WEST while supporting smaller brands including Glasgow Beer Works and Fierce Beer. 

Andrew McKnight, Vice Chairman of Harviestoun Brewery, said: “We are proud to represent the central belt in this year’s Summer Beer Festival alongside a great selection of large and small brewers. Aldi Scotland has always played a significant role in our development as a small brewery, and to be able to launch an exclusive selection of beer at their stores is a fantastic opportunity.”  

The Harviestoun brews available to buy include Heaven Cent, known for its fruity aromas and citrus tang (£1.49), Ptarmigan, that offers aromas of dried fruit and citrus peel upfront and builds on a malty biscuit base (£1.79), and The Ridge Pale Ale, that offers grassy aromas with a clean and spicy finish (£1.79).  

Aldi Scotland’s Summer Beer Festival has something to offer for everyone, from beer and ale drinks to those who prefer a non-alcoholic tipple too. In a step away from a standard lager, the selection of brewers featured at this year’s festival are also offering some more unusual choices, including; Cold Town Brew’s Peachy Summer Ale, Cold Town Brew’s Mango Sour, Fierce Beer’s Citrus Pale Ale or Thistly Cross’ non-alcoholic Elderflower Cider.  

Graham Nicolson, Group Buying Director, Aldi Scotland, said: “The Summer Beer Festival is one of Aldi Scotland’s biggest and most-loved annual events. The relationships we have developed with our Scottish brewers across the country mean we can give our customers the exclusive first taste of a fantastic range of locally brewed beers.” 

The Aldi Scotland Summer Beer Festival further reinforces the retailer’s commitment to championing locally sourced produce and supporting local businesses. Aldi currently works with over 90 local suppliers, stocking 450 Scottish products and is constantly looking to bring more of Scotland’s vibrant food and drink industry to its customers.  

Aldi is the UK’s Cheapest Supermarket 2021 according to Which? and offers outstanding deals on locally sourced, Scottish beer products, without scrimping on the quality.   

ALDI SCOTLAND SHOWCASING THE BEST OF EDINBURGH’S  BEERS FROM JUST £1.79

One of the featured brews has been dubbed the “definition of taps aff beer” and apparently tastes even better in the Scottish sunshine  

Beer lovers across the capital are in for treat this month as Aldi Scotland has unveiled a selection of craft beers from Edinburgh’s most-loved breweries as part of its 27^th Scottish Beer Festival.  

The festival is set to showcase 25 craft beers from five regions in Scotland, including Edinburgh and the Lothians, the central belt, Aberdeen, Glasgow, and the Highlands, giving customers the opportunity to sample locally produced, top-quality brews at low prices.   

Named the UK’s Cheapest Supermarket in 2021 by Which?, Aldi guarantees some of the most competitive pricing on Scottish food and drink, while still retaining the highest quality in its products.  

Three of Cold Town Beer’s brews, including a New England IPA, Mango Sour, and a Peachy Summer Ale, will feature in this summer’s line-up as new additions to Aldi Scotland’s shelves. Each beer is only available to purchase at Aldi’s 103 Scottish stores. Dubbed the “definition of taps aff beer”, the Peachy Summer Ale has a sweet malty base with fruit hope overtones and a fresh peach aroma, making it the perfect drink to sip in the Scottish sunshine.  

Ed Evens, Head Brewer at Cold Town Beer, said: “We are very pleased to be one of three Edinburgh brewers to feature in Aldi’s Scottish Beer Festival. Ever since we started supplying Aldi, we have been encouraged by their strong support of Scotland’s craft beer industry. We’re looking forward to finding out what their customers think of this year’s line-up.” 

Stewart Brewing’s best-selling Holyrood Pale Ale and Island Getaway Kettle Sour will also join Aldi Scotland’s line-up as exclusives to the retailer. What’s more, beer lovers can also get their hands on Innis & Gunn’s famous crisp lager, which is available in a larger 660ml bottle from Aldi stores across Scotland.  

Graham Nicolson, Group Buying Director, Aldi Scotland, said: “Our Scottish Beer Festivals are always a big event in the Aldi Scotland calendar. I’m proud that the relationships we have built with Scottish brewers over the years mean that we can showcase some truly excellent beers to a wider audience, such as this year’s selection from Edinburgh.”