Digital Media Centre

OBJECTION! ALDI’S ‘LEGALDI’ LAW FIRM REVEALED AS APRIL FOOLS’ HOAX 

OBJECTION! Aldi has confirmed its much-publicised venture into legal services – LEGALDI – was an April Fools’ prank.

ALDI BRINGS BACK ‘BRILLIANT’ £39.99 BABY STROLLER AS PART OF THE POPULAR BABY & TODDLER EVENT

 ALDI SLASHES PRICE OF LAMB AND EASTER VEG AS IT PROMISES TO BE THE CHEAPEST SUPERMARKET FOR EASTER ROASTS

• Shoppers can now pick up a delicious whole leg of lamb for just £5.95 per kg from 30^th March 
• Aldi is also selling the cheapest Easter veggies including potatoes, carrots and parsnips with prices starting from as little as 4p
• That means those after the ultimate Easter roast can bag all they need for just £1.94 per head

Supermarket Aldi has slashed the price of its Whole Leg of Lamb to just £5.95 per kg, reduced from £6.19, available in stores from 30^th March.

ALDI SLASHES PRICE OF EASTER VEG AGAIN FROM JUST 4P

Supermarket Aldi has announced it will drop the price of its Easter veg staples even further as it retains its promise to be the cheapest supermarket to buy an Easter roast.

ALDI UNVEILS LIMITED EDITION MINTED MINT SAUCE JAR AS BRITS GO MAD FOR THE CONDIMENT 

• New research by Aldi shows 71% of Brits believe mint sauce is not just for Easter, and are serving it with chips, mushy peas and even ice cream 

• 75% of the nation are pro-mint sauce, with the West Midlands and Wrexham named as the UK’s biggest mint sauce strongholds 

• Over half (56%) of the population say it’s their favourite condiment, with more than one in five (21%) confessing to enjoying mint sauce on a spoon straight from the jar 

• Sales of Aldi’s Bramwells Mint Sauce (59p, 180g) surpassed 3.4 million jars in the last year, according to sales data 

• To celebrate the nation’s mint sauce lovers, Aldi has released a limited edition ‘minted’ mini of the celebrated condiment, which has been bejewelled by luxury designer Maya Grisham 

ALDI ANNOUNCES RETURN OF MUST-HAVE GARDEN RANGE – WITH PRICES STARTING AT £1.99 

• Aldi’s popular Garden Mirror returns just in time for Spring, alongside brand NEW planters and solar accessories 

• Shoppers can pick up these pocket-friendly garden favourites in stores from 29^th March 

ALDI LAUNCHES SCENT-SATIONAL HOME FRAGRANCE COLLECTION STARTING FROM JUST £2.49

• Aldi’s latest home fragrance range lands in stores from 26^th March, featuring brand-new launches

ALDI’S LATEST SPECIALBUY RANGE TRANSFORMS CARS INTO CAMPERVANS 

• Shoppers can get their hands on a game-changing Car Tent for just £69.99 

• The range comes as 8 in 10 brits opted for a staycation last year¹ 

• Staycation must-haves starting from 99p  

• Available in stores from 22^nd March 

With 8 in 10 Brits opting for a staycation last year¹, many are swapping runways to road trips. Landing just in time for the Easter break, Aldi is helping shoppers prepare for less with its brand-new Caravanning range. Available in stores from 22^nd March, shoppers must be quick, as with all Specialbuys, once they’re gone, they’re gone! 

READY, SET, BAKE! ALDI BRINGS BACK ITS POPULAR PASTEL KITCHEN RANGE FOR EASTER 

• The cult pastel kitchenware range returns just in time for Easter, including the Classic Stand Mixer  

• Available in stores from 19^th March  

Aldi is serving up a treat for home cooks as its much-loved pastel kitchen range makes a triumphant return just in time for Easter feasting. From whisking up fluffy sponges to kneading hot cross bun dough, shoppers can get their bake on in style.