Digital Media Centre

ALDI RELEASES NEW SPORTS RANGE – WITH PRICES STARTING AS LOW AS £1.99 

As the excitement for the Paris 2024 Games heats up, Aldi is here to help shoppers go for gold with its unbeatable new range of sports-themed products. Available in stores from 25^th July, these Specialbuys are here to help Team GB and Paralympics GB fans stay on top of their game. With prices so low, be sure to sprint to the nearest Aldi as with all Specialbuys, once they’re gone, they’re gone! 

ALDI PROTECTS OUTDOOR WORKERS AGAINST HEATWAVE UV RAYS WITH FREE AWARD-WINNING SUN CREAM

ALDI LAUNCHES LIMITED-EDITION KEVIN THE CARROT

Kevin the Carrot fans will be jumping for joy as the nation’s favourite carrot has been spotted on Aldi’s latest TV ad. As the Official Supermarket Partner of Team GB and ParalympicsGB, the supermarket has announced that Kevin has received a sporty makeover to celebrate the Paris 2024 Games, and Aldi shoppers can get their hands on their very own limited-edition version.

LOVELY BUBBLY! ALDI CELEBRATES NATIONAL PROSECCO DAY WITH AWARD-WINNING RANGE STARTING FROM £5.49 

Aldi has popped the cork on its top award-winning bubbly ahead of this year’s National Prosecco Day (13^th August). 

Shoppers will be delighted to hear that Aldi’s shelves are filled with fizz-tastic, award-winning options without the hefty price tag.  

A firm fan favourite, Aldi’s best-selling Costellore Prosecco Spumante DOC (£5.49, 75cl) is so popular that over 25 bottles are sold every minute in the UK¹. 

WINE EXPERT INSIGHT: WHY SCREW CAP WINES ARE GREAT FOR SUMMER

This summer is all about screw cap wines! Despite some wine enthusiasts dismissing these easy-to-drink options, wine expert, Sam Caporn, says that screw caps make summer sipping a breeze.

ALDI’S LAUNCHES POOL AND GARDEN RANGE INCLUDING 12FT SWIMMING POOL

Summer is officially back at Aldi as the supermarket is set to launch its latest range of pool and garden must-haves. From quick to inflate pool to metal frame pools, Aldi has all shoppers need to transform gardens into a summer sanctuary from 21^st July. But sunworshippers had better be quick as with all Specialbuys once they’re gone, they’re gone!

ALDI TO LAUNCH HASH BROWN FRIES FOR JUST £2.79

• Brand new to shelves, Aldi’s Four Seasons Hash Brown Fries land in stores from 15^th July
• Aldi will be the only UK supermarket selling hash brown fries

For those looking for an option that’s perfect for breakfast, lunch, dinner, and as a snack, Aldi has shoppers covered with its brand-new Four Seasons Hash Brown Fries (£2.79, 550g).

ALDI PREDICTS 6 MILLION CANS OF BEER AND 3 MILLION PACKS OF CRISPS TO FLY OFF SHELVES IN LEAD UP TO ENGLAND’S FINAL

• Shoppers set to stock up ahead of England’s match against Spain on 14^th July, 8pm, which could see them win the Euros tournament
• Aldi says 37 beers will fly off the shelf every SECOND

Ahead of England’s final against Spain on 14^th July, 8pm, Aldi predicts shoppers will be stocking up for watch parties and celebrations.

NHS WORKER LANDS DREAM JOB AS ALDI’S CRISP TASTER 

• George Critchley, 38, won a nationwide competition to become Aldi’s first ever Crisp Taster 

• The role will involve reviewing Aldi’s crisp range to help guide the supermarket’s buying team for next year’s range 

• Snack-mad George, who is a father of two, even had crisp themed tables at his wedding