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TOP NOTCH SCOTCH – ALDI’S SCOTCH WHISKY NAMED GOLD MEDAL WINNER

17 September, 2020

• Aldi’s Glen Marnoch Highland Single Malt Scotch Whisky scoops GOLD at International Spirits Challenge
• Aldi’s Scotch Whisky came out as a must have, rivalling whiskies costing up to 10 times as much, such as Spey Distillery Royal Choice Scotch Whisky (£170)[1] and Glasgow 1170 Single Malt Scotch Whisky (£49)[2]

Tuesday 15^th September: If you’re looking for a gold standard scotch whisky that doesn’t come with a golden price tag, we can officially say we have the beverage for you. Aldi’s Glen Marnoch Highland Single Malt Scotch Whisky (£16.49) has secured a gold medal in the prestigious International Spirits Challenge, scoring higher than an abundance of more costly whiskies from rivalling supermarkets including M&S and Co-op.

Taking home the same medal as those costing up to ten times as much, including the Spey Distillery Royal Choice (£170), Aldi’s own Scotch Whisky stood it’s ground in this round of the highland games.

The International Sprits Challenge is a global competition that pits a variety of popular spirits against each other in a series of taste tests. With 25 years of experience in tasting, comparing and assessing sprits to judge the best quality, taste and value, the Spirits Challenge has a world-renowned reputation.  

Noted by the judges, this rustic highland whisky has subtle fruity and floral notes, which capture those classic elements of the Highland style.

This isn’t the first time Aldi’s whisky range has been given the seal of approval by experts. Since 2019 Aldi’s scotch whiskies have received 20 medals, including 7 golds, cleaning up in a host of renowned awards including the International Wine and Spirits Competition and The Spirits Business Awards.

If you fancy giving your tastebuds a slice of the highlife, head to an Aldi store or online at www.aldi.co.uk where you can buy this golden whisky or any of Aldi’s award-winning beers, wines and spirits.

-ENDS-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk

020 7479 0910

 www.twitter.com/AldiUK

Notes to editors:

Aldi is Britain’s fifth largest supermarket with 894 stores and more than 36,000 employees.

Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.

The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.

Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.

The company’s current achievements and initiatives include:

• Aldi is the UK’s lowest priced supermarket. Research released by Which? in August showed doing a full shop at Aldi was 19% cheaper than the same shop at Tesco and 19% cheaper than the same shop at The Big Four. It tracked the price of 74 essential items at the UK’s eight biggest supermarkets throughout August 2020.
• The latest Grocer 33 published on 21/08/20 shows that Aldi is 11% cheaper than Asda, while Tesco is 15.5% more expensive than Aldi. An average basket of 33 essential items at The Big Four is nearly 17% more expensive than at Aldi.
• Aldi has a ten-year partnership with Teenage Cancer Trust – Aldi recently achieved its fundraising milestone of £5m ahead of its five-year target, which will go towards helping the trust to reach out to every young person with cancer in the UK. Aldi has also now committed to extending the TCT partnership for a further five years with a commitment to donate an additional £5m over this period.
• Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
• Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14-year-olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
• In May 2020, for the seventh consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

[1] https://speysidedistillery.co.uk/product/spey-royal-choice-single-malt-scotch-whisky-70cl/  (Sourced 14.09)

[2] https://www.glasgowdistillery.com/item/46/Glasgow1770/Glasgow-1770-Single-Malt-Scotch-Whisky-The-Original.html  (Sourced 14.09)