Product News
NO BAG? NO PROBLEM: ALDI UNVEILS JACKET THAT TRANSFORMS INTO A SHOPPING BAG
23 September, 2026Aldi reveals transformable jacket as new research uncovers the nation’s bizarre bag for life habits
- Aldi’s Swag For Life Jacket unveiled, as nearly half of Brits (46%) admit they regularly forget their shopping bags
- 85% of Brits say they have a ‘bag of bags’ at home, with one in six admitting to hoarding more than 15 reusable carriers at home
- Brits reveal the things they’ve used instead of a shopping bag to carry groceries, from a cardboard box (16%) and a baby changing bag (4%) to even a wheelbarrow (2%)
- Aldi’s limited-edition Swag For Life Jacket transforms from an everyday coat into a reusable shopping bag in 10 seconds, available for customers to win via an email giveaway from 23rd September