Digital Media Centre

BIGGER THAN EXPECTED PAY RISE FOR THOUSANDS OF ALDI STORE COLLEAGUES

The UK’s fourth largest supermarket reiterates its commitment to “never to be beaten on pay”

From Monday 1^st September, over 28,000 Aldi hourly paid store colleagues across the UK will receive a bigger than expected pay rise as the supermarket reinforces its pledge to never be beaten on pay.

In July, Aldi said it was increasing pay for Store Assistants from £12.75 an hour to £13.00 from 1^st September, to become the first supermarket to offer this minimum rate.

ALDI’S SUPERFAN CARD RETURNS – APPLY NOW TO WIN SUPERFAN STATUS AND A YEAR’S FREE SHOPPING

Aldi’s exclusive Superfan Card is back – and the perks have got even better.

Following the success of last year’s launch, which saw Charlotte Mellor from Oldham bag Aldi’s first-ever Superfan Card offering a year’s worth of free groceries, the supermarket is launching its exclusive Superfan Card for 2025.

ALDI SERVES UP SIMPLE WEANING TIPS AND LOW-COST RECIPES FOR NEW PARENTS

Aldi has teamed up with an expert to support parents with weaning after nearly half of new parents said they find the experience stressful.

ALDI BECOMES FIRST SUPERMARKET TO PAY STORE ASSISTANTS AT LEAST £13 AN HOUR

Aldi is set to become the first supermarket to pay Store Assistants at least £13.00 an hour.

The new minimum rate, which increases to £14.33 within the M25, will take effect from 1^st September 2025 and further exceeds the Real Living Wage of £12.60 an hour that was set by the Living Wage Foundation in October last year.

SCORE A FREE SHOP: ALDI SET TO REIMBURSE FOOTY FANS IF THEY MISS A HOME NATIONS GOAL

Ahead of the UEFA Women’s Euro 2025 tournament kicking off next week, Aldi will reimburse unlucky footy fans who miss an England or Wales goal while shopping in store.

The UK’s fourth-largest supermarket is encouraging shoppers to support the women’s teams and enjoy the games, so any unfortunate customers who miss a Lioness or Dragon scoring while paying for an Aldi shop can get up to £100 back in Aldi vouchers throughout the tournament.

ALDEH! ALDEH! ALDEH!

Supermarket celebrates upcoming Oasis reunion with special Mancunian tribute  

• ‘Aldeh’ sign appears overnight at supermarket in Manchester 
• Oasis fans in bucket hats spotted queuing outside store near Heaton Park as hottest gigs of the year approach 
• Rebrand is a celebration of the Mancunian pronunciation of Aldi, in what is set to be a very special summer for the city 
• Aldimania Bucket Hats (£4.99) are on sale from 3^rd July 
• Sign will be on display throughout Oasis’ comeback stint in the city

ALDI REVEALS LATEST PRIORITY LOCATIONS FOR NEW STORES

Aldi has announced an updated list of priority locations across the UK where it is hoping to seek sites for new stores.

The UK’s fourth-largest supermarket recently invited the public to suggest areas most in need of an Aldi store.

Aldi has since analysed thousands of suggestions to help shape its store search for the years ahead.

ALDI LAUNCHES LAST MINUTE EMERGENCY GIFT SERVICE FOR FATHER’S DAY

Ahead of Father’s Day (Sunday 15^th June), Aldi is launching an ‘SOS Service’ to help shoppers who have forgotten or don’t have time to buy a gift for the big day.

The UK’s fourth largest supermarket is offering a limited number of exclusive ‘Aldi SOS’ gift boxes, designed to ‘knock the socks off’ any father or fatherly figure.

The gift boxes will include a card to personalise, a bar of Aldi’s Moser Roth Chocolate, and most importantly, a pair of Aldi-themed socks.

For those shopping in store, Aldi also offers a wide range of Father’s Day gifts, including a Cast Iron Dutch Oven for the budding home chefs, and a Sisal Dartboard for those wanting to perfect their aim.

ALDI’S WINNING STREAK CONTINUES AS WHICH? CROWNS IT CHEAPEST SUPERMARKET FOR THE 19TH MONTH IN A ROW