Digital Media Centre

AL-DI PREP THEY NEED FOR PARIS 2024!

TEAM GB AND PARALYMPICSGB ATHLETES PREPARE FOR OLYMPIC AND PARALYMPIC GAMES WITH TRAINING SESSIONS AT ALDI

• Aldi is helping Team GB and ParalympicsGB athletes, Emily Campbell and Thomas Young, prepare for the Games by letting them train at their local store
• ParalympicGB sprinter Thomas Young reaches lightning speed on Aldi’s fast-moving conveyor belt, while heavy weightlifter Emily Campbell pumps iron using shoppers’ weekly groceries
• The athletes share exclusive nutrition and exercise tips that help them get into Olympic shape

The countdown to the 2024 Olympic and Paralympic Games is on and Team GB and ParalympicsGB are getting a helping hand from official supermarket sponsor, Aldi.

ALDI REVEALS NEW STORES OPENING IN THE COMING MONTHS

Aldi is set to open more than 10 new stores across the UK in the coming months as it looks to bring its low prices to even more shoppers.

ALDI TO INTRODUCE HIGHER WELFARE STANDARD FOR CHICKENS

Aldi, the UK’s fourth largest supermarket, is set to introduce new stocking density requirements for its fresh chicken suppliers, further improving the quality of life for livestock.

ALDI MOVES TO PAPER PACKAGING ON PORRIDGE OATS

Aldi has introduced paper packaging on its Everyday Essentials Porridge Oats in all UK stores.

That means all the supermarket’s porridge oat products are now free of plastic packaging, including its Everyday Essentials, Organic and Scottish Porridge Oats.

IS IT GAME OVER FOR LOCAL SPORTS CLUBS?

2 IN 5 SPORTS CLUBS IN THE UK ARE UNDERFUNDED AND UNSUPPORTED – ALDI LAUNCHES SPORTS BURSARY WITH TEAM GB AND PARALYMPICSGB  

• 41% of Brits say their local sports clubs desperately need funding, research from official Team GB and ParalympicsGB sponsor, Aldi reports
• In a bid to help rekindle the UK’s passion for playing sports, the supermarket is launching a sports bursary initiative – offering coaching sessions with Team GB and ParalympicsGB athletes, a desirable cash prize, and Aldi vouchers to ten winners
• Community sports teams, schools and clubs across the nation have until 27^th July to apply

ALDI INTRODUCES CROWNLESS PINEAPPLES TO CUT FOOD WASTE

Aldi is trialling the sale of crownless pineapples in its latest move to reduce food waste.

With the crown of the pineapple often being thrown away by shoppers, the UK’s fourth largest supermarket will be removing the green leaves from its pineapples during the production process for recycling instead.

The removed crowns will either be used to cultivate next year’s crop or converted into animal feed, reducing food waste by an estimated 1,400 tonnes annually if the change is rolled out across stores.

ALDI SHARES UPDATE ON NEW STORE LOCATIONS WISH LIST 

Aldi has revealed its latest list of priority locations across the country where it is hoping to build new stores.  

Last month, the UK’s fourth largest supermarket called on the nation to get in touch to highlight where in Britain needed new Aldi stores most.

With thousands of requests received, Aldi has now reviewed the list of locations and used it to develop its store search over the coming years. 

ALDI PEELS AWAY PLASTIC WASTE ON BANANAS

Aldi is removing the plastic packaging on its bananas in a trial across selected stores in the North East, Yorkshire, the South West, the South East and the Midlands.

The UK’s fourth-largest supermarket is replacing the traditional plastic bag with a paper band alternative on selected lines, including its Nature’s Pick five-pack, midi bananas and the Organic six-pack.

ALDI CRUNCHES DOWN ON SINGLE USE PLASTIC IN CRISP PACKAGING

Aldi is introducing recycled plastic to its own-label crisp packaging in a UK supermarket first.