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ALDI LOWERS PRICES ON OVER 40 POPULAR PRODUCTS

Aldi, the UK’s lowest-priced supermarket* is cutting the price of more than 40 of its most commonly-bought items.

From tomorrow, the latest products will include popular weekly shop items such as coffee, tinned soups, and pet food – with prices lowered by up to 17%, to ensure its customers can buy the highest-quality products at the lowest possible prices.

ALDI MAKES SHOPPING AT CHECKOUT-FREE STORE EVEN EASIER

Aldi, the UK’s fourth-largest supermarket, has introduced contactless payment at its checkout-free store in London to make it even quicker and easier for customers.

ALDI NAMED BRITAIN’S FAVOURITE SUPERMARKET

• YouGov’s latest polling data puts discounter ahead of Lidl and traditional Big Four supermarkets in the popularity stakes

Aldi has been named as the nation’s most popular supermarket, according to new polling data for Q4 2023 from YouGov.

In the poll, Aldi maintained its position at the top, ranking ahead of its traditional Big Four rivals, as well as M&S and fellow discounter Lidl. 

IT’S A HAT TRICK – ALDI CROWNED THE UK’S CHEAPEST SUPERMARKET FOR THIRD YEAR IN A ROW

• Which? names Aldi UK’s Cheapest Supermarket for the third consecutive year
• The supermarket was also named the Cheapest Supermarket of the month for December, its eleventh win in 2023

Consumer group Which? has named Aldi the Cheapest Supermarket of the Year for 2023, after conducting its annual price comparison of UK supermarkets.  Aldi was also named the UK’s Cheapest Supermarket of the Month for December.

ALDI DONATES 1.5 MILLION MEALS TO CHARITIES OVER CHRISTMAS AND NEW YEAR 

Aldi donated around 1.5 million meals to those in need over the festive period.

ALDI LAUNCHES NEW COOKBOOK IN PARTNERSHIP WITH TEAM GB AND PARALYMPICSGB

Aldi has launched a new cookbook in partnership with Team GB and ParalympicsGB, which is available in stores from today.

The cookbook, called ‘Eat like a Champion’, includes 80 recipes that have been inspired by athletes and nutritionists such as Paula Radcliffe and Laura and Jason Kenny from Team GB and ParalympicsGB.

All of the proceeds from the cookbook will be donated to charity, with a portion going to the British Olympic Association and British Paralympic Association, while the remaining profits will go towards supporting Aldi’s dedicated charity, Teenage Cancer Trust.

Aldi slashes food waste by almost 60% and sets new 2030 target

• Aldi announces a 57% reduction in food waste since 2017 in its inaugural sustainability report in Great Britain
• UK’s fourth largest supermarket has donated 40 million meals to good causes since 2019
• Initiatives like its eco concept store have also been designed to significantly reduce carbon consumption and make it easier for shoppers to reduce waste

Aldi has announced a 57% reduction in its food waste*, meaning it has hit its 2030 target eight years early.

ALDI PLEDGES TO LOWER PRICES EVEN FURTHER AS IT REPORTS RECORD CHRISTMAS TRADING FIGURES

• Aldi recorded its best ever Christmas with sales topping £1.5 billion for the first time in the four weeks to Christmas Eve
• More households than ever before shopped with Aldi in the run up to Christmas due to its unbeatable value
• With many still feeling the squeeze due to the rising cost of living, Aldi has committed to cut more prices during 2024 as it maintains its place as the UK’s lowest-priced supermarket

Aldi reported sales of more than £1.5 billion for the first time in the run up to Christmas as it helped millions of customers to celebrate the festive season with the lowest grocery prices in Britain.