Product News

ALDI REVEALS RESEARCH TO HELP NEW PARENTS SAVE MONEY
2 February, 2024- 30% of parents claimed they purchased supposed ‘essential baby items’ that they never actually used ahead of having their first child
- In contrast, two thirds (62%) of parents claimed they needed more nappies and baby wipes than they could ever have anticipated
- Aldi has worked with parenting TikToker @newquaymummy to create five top tips to help new parents prepare before baby arrives