Digital Media Centre

TEA-LOVING BRITS SLURP A STAGGERING 127 MILLION CUPPAS A DAY – BUT NEARLY A QUARTER ARE MAKING IT ALL WRONG, ALDI FINDS*

• Colleagues make the worst brew (45%), while over three-quarters give specific instructions when someone offers to do a tea run
• Almost a quarter of Brits are making their tea wrong, as majority agree the water goes in first
• Supermarket Aldi announces launch of NEW Smart Kettle to solve Brit’s teatime woes

LOYALTY PRICES UNABLE TO BEAT ALDI PRICES FOR A WHOLE YEAR – PROVEN BY WHICH? INDEPENDENT RESEARCH 

• New research from Which? has revealed that Aldi is still the cheapest place to buy everyday supermarket essentials, even after factoring in loyalty prices 
• Shoppers can save £850¹ each year by switching from Sainsbury’s to Aldi – even with a Nectar Card 

Research by consumer group Which? has found that Aldi is yet again the cheapest supermarket for 79 essential items this month.

ALDI’S COOLING BEDDING SOLUTIONS START AT JUST £9.99

• An affordable heatwave hack, Aldi’s specialist cooling bedding range features cooling fabric with moisture wicking technology
• Available in stores 10^th July

ALDI FIRES UP SUMMER WITH NEW PIZZA OVEN

ALDI’S NEW HOMEWARE COLLECTION OFFERS EFFORTLESS STYLE FOR LESS

• Transform homes and gardens with affordable new furniture and décor from Aldi’s middle aisle
• Available in stores from 3^rd July

ALDI ANNOUNCES “ADDICTIVE CRISPS” WILL RETURN TO SHELVES

Aldi shoppers have been in disarray this week after noticing that the cult favourite Specially Selected Prawn Cocktail Crisps (£1.09, 150g) are no longer on shelves.

ALDI LAUNCHES £6.99 BEACH HACK FOR SAND-FREE SUMMER DAYS 

• Innovative sand-free blankets land in Aldi’s middle aisle, alongside more beach essentials including the popular changing robe  
• Available in stores from 6^th July 

ALDI BRACES FOR KNOCK OUT SALES DURING WOMEN’S EUROS 

ALDI LAUNCHES SPARKLING ORANGE WINE FOR UNDER £10

• Supermarket launches its first-ever Sparkling Orange Wine (£9.99, 75cl), bringing the exclusive wine bar favourite to the masses
• Following the booming popularity of orange wine, Aldi makes this sought-after style accessible and affordable
• Available in stores now