Product News

ONLINE SEARCHES FOR ALDI WINE DELIVERY UP 750% IN LOCKDOWN

  • According to new Google Trends data, searches for Aldi wine delivery rocketed during lockdown
  • Aldi sells 14 bottles of wine every minute online
  • Aldi’s award-winning Veuve Monsigny Champagne is one of the most popular products ordered

While we may have had to do without many things during lockdown, new data from Google Trends shows one delivery the nation didn’t want to miss out on was our beloved wine. It has been revealed that searches for Aldi wine delivery rose by 750% in the three months from 23rd March[1].

The supermarket, which offers online delivery on a wide range of its wines and spirits, all available to be delivered to your door with just a few simple clicks, has seen a huge spike in demand over the past few months. Aldi now sells on average 14 bottles of wine every minute online.

But what are we drinking? While elsewhere sales of Champagne suffered during the pandemic, with worldwide sales plummeting by as much as 75%[2], Aldi shoppers continued to enjoy a drop of the affordable high life. The supermarket’s award-winning Veuve Monsigny Champagne Brut was one of the most ordered products over the three months. Other popular products included Pinot Grigio, Organic Prosecco and the Exquisite Argentinian Malbec, which has received widespread acclaim[3].

The top eight most popular Aldi wines to be put in online baskets were:

  1. Pinot Grigio Rosato – £4.29
  2. Exquisite Argentinian Malbec – £5.99
  3. Organic Prosecco – £7.99
  4. Animus Red – £4.99
  5. Veuve Monsigny Champagne Brut – £12.49
  6. NZ Sauvignon Blanc – £5.99
  7. Toro Loco Organic – £4.99
  8. Hardy’s Chapter and Verse Shiraz – £4.99


For anyone looking to fill their cupboards, you can order Aldi’s award-winning wines online via  www.Aldi.co.uk/wines.

-Ends-

For further information, images or to request a sample, please contact the Aldi BWS team on: alditeam@clarioncomms.co.uk

020 7479 0910

www.facebook.com/AldiUK

www.twitter.com/AldiUK

www.instagram.com/AldiUk

Please contact the Aldi team at Clarion to confirm product details and availability prior to print

*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.


[1] Google Trends, 23rd March – 23rd June

[2] Prediction of loss of sales from co-president of the Comité Champagne, Jean-Marie Barillère (Drinks Business article, April 2020)

[3] What are the Best Aldi Wines to Buy? (Decanter, April 2020)

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk