Digital Media Centre

ALDI’S VIRAL ICE BATH RETURNS – AND IT’S A CHILLING £24.99!

• Celeb-backed cold-water craze returns to stores and it’s tipped to sell out fast!
• For just £24.99 shoppers can take the plunge without breaking the bank

Aldi is set to send shoppers into a frenzy once again, as its sell-out Ice Bath returns to stores nationwide on 12^th March for just £24.99. The sought-after Specialbuy gives wellness enthusiasts the chance to join the cold-water craze for less than £25 – and if history is anything to go by, it won’t stay on shelves for long.

ALDI REVEALS EASTER EGG RANGE

• Available in stores from as early as today, Aldi’s latest Easter range is choc full of innovation
• Starting from just 99p

“A SILVER SPOON DOESN’T KEEP FIZZ FRESH” ALDI WINE EXPERT DEBUNKS SEVEN COMMON WINE MYTHS  

• From ageing bottles to fizz tricks, Mistress of Wine Sam Caporn sets the record straight on all things wine

SPRING REFRESH: ALDI’S LATEST HOMEWARE COLLECTION STARTS FROM JUST £1.99

With spring on the horizon, Aldi is helping shoppers spruce up homes for less. Featuring everything from candles and pillows to kitchen must-haves and lighting, the supermarket’s latest interior collection lands in stores from 26^th February. But budding interior designers had better be quick if they want to grab a bargain, because as with all Specialbuys once they’re gone, they’re gone!

ALDI APPOINTS 91-YEAR-OLD TRAMPOLINING LEGEND PETER QUINNEY AS ‘CHAMPION FLIPPER’ AHEAD OF PANCAKE DAY

Aldi has crowned 91-year-old trampolining gold medallist Peter Quinney from Melksham, Wiltshire, as its official ‘Champion Flipper’ ahead of Pancake Day on Tuesday.

ALDI UNLOCKS SPRING EARLY WITH GAME-CHANGING GARDEN RANGE FROM JUST 99P

• Aldi’s wallet friendly ‘Grow Your Own’ range promises to transform gardens into a blossoming oasis 
• From outdoor greenhouses to indoor growers, Aldi is arming gardeners with everything they need just in time for spring
• Landing in store 22^nd February

FOUR-YEAR-OLD VIRAL NUGGET FAN LANDS DREAM ROLE AS ALDI’S OFFICIAL NUGGET TASTER

ALDI’S SUCCULENT STEAKS START FROM JUST £3.29 AHEAD OF VALENTINE’S DAY

• The supermarket’s range includes GOLD- and SILVER-standard steaks, as recognised by the World Steak Challenge 2025
• Available in stores now and from 10^th February

ALDI TURNS FAN FAVOURITE CUTHBERT INTO A BOBSLEIGH AHEAD OF OLYMPIC WINTER GAMES MILANO CORTINA 2026 

• Research reveals over a third (37%) of Brits are inspired to take up a new sport thanks to a film or TV show  

• The top 10 list of films that inspired interests in the sports they depict have been revealed, with The Karate Kid (2010), Cool Runnings (1993) and Rocky (1976) topping the list  

• 36% of those polled admit they find it amusing when their friends suddenly become ‘armchair experts’ on a sport, having only watched it during the games or in a film 

• It comes as Aldi, an official Team GB and Paralympics GB partner, had its famous Cuthbert spotted in bobsleigh form at Team GB’s official bobsleigh training ground in Bath, ahead of the Winter Games