Digital Media Centre

FREE BEAUTY PRODUCTS? ALDI RECRUITS NEW MEMBERS FOR RETURN OF CULT BEAUTY CLUB 

• Beauty enthusiasts can apply to receive Lacura products in advance of them landing on shelves this summer
• Winners asked to give honest reviews on social media, with feedback helping to guide and inform Aldi beauty bosses for 2025
• Entries now open until Friday 3^rd May

IT’S ROSÉ DEGREES ROSÉ-LOVING BRITS START INDULGING IN ‘PERFECT SUMMER DRINK’ WHEN TEMPERATURE HITS 19.2C

• Aldi research reveals shoppers will be reaching for rosé on Saturday, as forecasts predict 20C for first time this year
• Supermarket expects to sell over 135,000 bottles of Rosé as Brits get ready for warm weather, the equivalent to 675 thousand glasses of wine
• But it’s not just wine Brits are stocking up on – Aldi predicts a 90% increase in sales of its Specially Selected The Ultimate Burger this weekend, as Brits fire up the grills

COOK UP A STORM WITH ALDI’S NEW 7.2L AIR FRYER

• Aldi’s Conscious Kitchen range is set to help shoppers make eco-friendly changes in the kitchen as 78% of adults are wanting to reduce their carbon footprint
• Range lands in stores nationwide on 14^th April ahead of World Earth Day on 22^nd April

ALDI LAUNCHES NEW FRUITY COCOBAY FLAVOURED RUMS THAT ARE 50% CHEAPER THAN MALIBU

• Available in stores now, the two new flavours of Strawberry and Passion Fruit could save shoppers £8 per bottle in comparison

THE ‘CODMOTHER’   

NEW FOREST FISHCAKE MAKER WINS OVER ALDI BOSSES WITH WASTE SAVING CRABCAKES  

• Channel 4 series sees food and drink suppliers compete for a space on Aldi’s shelves  
• Hayley Elston of The Fabulous Catch Company beat hundreds of other hopefuls to land biggest ever order of its zero waste Crabulous Crabcakes  
• Award-winning Crabulous Crabcakes (£2.29, 220g) lands on shelves today, 3rd April  

WINE EXPERT REVEALS BEST REDS TO PAIR WITH EASTER SUNDAY LUNCH 

• Mistress of Wine, Sam Caporn, reveals what wine she’ll be pairing with her roast lamb this Easter 
• Aldi launches its new Spring Summer wine range just in time for the occasion – and prices start from just £4.29

A “GENIUS” NEW HYBRID WINE: ALDI LAUNCHES SUPERMARKET-FIRST ROSÉ-ORANGE WINE BLEND

Wine lovers can expect something a little orange-inal this spring, as Aldi welcomes a special rosé-orange wine blend to its own-label range – a supermarket first.

SALES OF ALDI FIZZ SOAR BY 84% AS BRITS GET SET FOR A BUBBLY EASTER

• The supermarket expects to sell half a million bottles of sparkling wine this week in the lead up to Easter celebrations – equivalent to three million glasses of Aldi fizz
• Best-seller Costellore Prosecco Spumante DOC is currently reduced to £4.49 – down from £5.75 – while stocks last

WORLD’S SWEETEST JOB!

5-YEAR-OLD STOCKPORT SCHOOLBOY LANDS JOB AS ALDI’S CHIEF EASTER EGG TASTING OFFICER

• Levi Hallows, 5, beat hundreds of applicants to become Aldi’s 2024 Easter egg taster
• The role will involve reviewing Aldi’s Easter eggs, with feedback helping the supermarket’s buying team for next year’s range
• Levi, who is a big fan of outer space, is ‘already taking his role very seriously!’ according to mum, Mary