Product News Archives

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Product News

BOY OR GIRL? ALDI LAUNCHES LIMITED EDITION GENDER REVEAL CUTHBERT CAKES

2 September, 2025

Aldi launches limited edition ‘gender reveal’ version of beloved Cuthbert Cake to celebrate most babies being born in September^[1]
Featuring either blue or pink icing, the special cake will be available via an exclusive shopper competition launching on 2^nd September
This news comes as gender reveal parties surge in popularity, with two thirds (58%) of millennials choosing to celebrate them, and some expecting to shell out £150+ for the cake alone
Plus, 5% of Brits revealed they’d considering naming their child Cuthbert

ALDI LAUNCHES PUMPKIN-THEMED INTERIOR MUST-HAVES

28 August, 2025

Sell-out Pumpkin Casserole Dishes return with new colourways and designs
Landing in stores from 14^th September, prices start from just £2.99

FROM ‘CRISP-MAS’ PARTIES TO ALDI’S TASTE PANEL: MEET THE MUM SHAPING THE FUTURE OF SUPERMARKET SNACKS

28 August, 2025

Anna Barney, 40, won a nationwide competition to become Aldi’s Crisp Taster securing a supply of free crisps as well as the coveted job role

Anna’s all-important reviews of Aldi’s crisps will be shared with Buyers to help inform the 2026 range

Crisp fanatic Anna, a mother of two, throws CRISP-mas parties every Christmas, and has even made herself a Crisp dress for the occasion

ALDI LAUNCHES NEW AFFORDABLE AUTUMN WARDROBE STAPLES

27 August, 2025

Save on autumn clothing essentials – from leather Chelsea boots to the must-have quilted tote, perfect for tapping into the colour palettes set to rule A/W25 fashion

Exclusive launch available in stores from 4^th September

ALDI LAUNCHES UK SUPERMARKET FIRST ANGEL HAIR ICE CREAM FOLLOWING VIRAL TIKTOK CRAZE

27 August, 2025

The NEW Gamberina Angel Hair Ice Cream will land in Aldi stores from 15^th September for just £3.99

The ice cream is the supermarket’s response to the viral sensation, Angel Hair chocolate

ALDI LAUNCHES NEW AMERICAN DINER RANGE INCLUDING WINGS, FRICKLES & S’MORES

26 August, 2025

The supermarket unveils its first ever ALDIner range where shoppers can enjoy diner-inspired dishes at home, with prices starting from just £1.29
From Frickles to Brisket Mac & Cheese, the full range will be available nationwide from 4^th September

ALDI BRINGS BACK HOME ESSENTIALS TO HELP STUDENTS ON A BUDGET WITH PRICES FROM JUST £1.49

21 August, 2025

The range lands in stores from 28^th August, with further products available from 31^st August, just in time to get prepped for the new academic year

ALDI’S SOURDOUGH SALES ARE SWIFTLY RISING AS THE QUEEN OF POP JUMPS ON TREND

21 August, 2025

Aldi is reportedly selling 70% more sourdough this year vs 2024, with 270,000 loaves flying from shelves per week[1]
This news comes as Taylor Swift calls sourdough her latest ‘obsession’[2] and admits she’s talking about the bread “60% of the time”

Aldi has revealed a remarkable surge in sourdough sales, confirming the beloved artisanal bread has soared to new heights as a British household favourite.

ALDI LAUNCHES TRIPLE-SAUCE BOTTLE AS BRITS SAUCY HABITS SPARK SUMMER DEBATE

20 August, 2025

Aldi launches triple-sauce bottle as new research finds Britain is a nation of condiment fanatics

A third of Brits would end a date over a sauce disagreement – while 84% would consider leaving a ketchup-less BBQ

And a saucy seven in ten Brits enjoy mixing multiple sauces, with three in five experimenting with custom blends at home

Aldi has designed a limited-edition triple-sauce dispenser that serves mayo, ketchup and mustard all at once

This summer, Aldi is giving the nation the culinary contraption they never knew they needed: a limited-edition triple-sauce bottle that squeezes ketchup, mayo and mustard at the same time for one perfect, triple-hit mouthful.