Digital Media Centre

ALDI UNVEILS ITS 2026 HOT CROSS BUN RANGE INCLUDING NEW QUIRKY MIGHTY CHEESY HOT CROSS BUNS 

• Supermarket unveils brand-new flavour – a savoury Mighty Cheesy Hot Cross Bun 

• Fan favourites including Nutoka and Rhubarb & Custard make a welcome return 

• The range is landing in stores from now onwards with prices starting from just 16p per bun

ALDI JUST LAUNCHED A BRAND-NEW WINE RANGE – AND IT’S BRINGING HOLIDAY ESCAPISM TO THE WINE AISLE FROM JUST £6.49

• Aldi is welcoming trend-led bottles inspired by city bars and fashionable holiday destinations to its wine range
• Algarve red, crisp Tuscan pink and Provence Rosé land on shelves nationwide from 16^th March

ALDI LAUNCHES ‘EASTER LOCK BOX’ AFTER HALF OF PARENTS ADMIT TO EATING THEIR CHILD’S EASTER EGGS  

• 52% of parents confess to eating Easter eggs meant for their children, cracking approximately 10 days before the big day (26^th March)  

• Nationally, eating and replacing eggs could be costing families £436 million 

• Aldi is launching an Easter Egg Lock Box to help families resist temptation this Easter  

• Research also reveals Brits are set to purchase 381.5 million Easter Eggs this year, spending an estimated £3.21 billion¹  

ALDI SLASHES PRICE OF PROSECCO ROSÉ TO UNDER A FIVER FOR MOTHER’S DAY

• Offer available in stores from 12^th-18^th March, Aldi’s Prosecco Rosé is just £4.99
• The supermarket is also cutting costs on a fantastic selection of still wine offerings, with prices starting from as little as £3.99

ALDI HAS MOTHER’S DAY COVERED WITH AFTERNOON TEA FOR LESS THAN £2.50 PER PERSON

• Aldi’s is selling all the essentials for a Mother’s Day afternoon tea extravaganza this March for under £10 to feed four
• The nation’s cheapest supermarket is also bringing a range of mouthwatering desserts to stores, perfect for elevating any Mothering Sunday spread

Those looking to treat Mum without breaking the bank this Mother’s Day need look no further than the aisles of Aldi, as the nation’s cheapest supermarket has all the goodies needed for afternoon tea to treat four people for under £10.

ALDI PUTS AN EASTER TWIST ON A CLASSIC WITH THE LAUNCH OF ITS NEW HOT CROSS BUNETTONE

• Aldi’s latest Easter desserts range features NEW Specially Selected Hot Cross Bunettone – an Easter twist on an Italian festive favourite
• Fan favourites including the Specially Selected Passion Fruit Panna Cotta Eggs make welcome returns

ALDI CELEBRATES MOTHER’S DAY WITH STUNNING BOUQUETS FROM JUST £1.99

• Shoppers won’t break the bank this Mother’s Day as Aldi launches a range of beautiful bouquets at unbeatable prices starting from just £1.99
• Range available in stores from 12^th March

ALDI’S ELECTRIC MOWER AND GREENHOUSE RETURN

• Gardening experts say March is the perfect time to start mowing²– and Aldi makes it affordable 

• Aldi’s new Garden range blooms in stores from 12^th March 

ALDI’S VIRAL ICE BATH RETURNS – AND IT’S A CHILLING £24.99!

• Celeb-backed cold-water craze returns to stores and it’s tipped to sell out fast!
• For just £24.99 shoppers can take the plunge without breaking the bank

Aldi is set to send shoppers into a frenzy once again, as its sell-out Ice Bath returns to stores nationwide on 12^th March for just £24.99. The sought-after Specialbuy gives wellness enthusiasts the chance to join the cold-water craze for less than £25 – and if history is anything to go by, it won’t stay on shelves for long.