Digital Media Centre

ALDI LAUNCHES LIMITED-EDITION ‘CARROT’ GOLD ENGAGEMENT RINGS – AFTER KEVIN THE CARROT FINALLY POPPED THE QUESTION TO KATIE  

• Aldi’s Christmas advert teaser left shoppers gobsmacked as Kevin asked Katie the big question 

• To mark the moment, and celebrate 10 years of Aldi’s beloved Kevin the Carrot, the supermarket has unveiled limited‑edition ‘Carrot’ gold engagement rings – available via an exclusive shopper competition launching 5^th November  

• With 43% admitting to loving novelty rings, Aldi’s design makes proposals more playful, memorable and affordable 

ALDI LAUNCHES FESTIVE HOME FRAGRANCE COLLECTION STARTING FROM JUST £2.99 – INCLUDING VIRAL WOODEN TREE CANDLE

• Aldi’s Christmas home fragrance range hits stores from 13^th November, featuring brand-new launches and returning festive favourites
• Includes the stunning Wooden Tree Candle– the viral sensation that sold out last year

ALDI REVEALS FRIGHTENING PRODUCT-INSPIRED HALLOWEEN LOOK AS  MAJORITY OF GEN Z SAY IT IS THEIR FAVOURITE TIME OF YEAR

• New research reveals that four in five (83%) parents will be trying their hand at SFX and makeup this year, with 60% turning to social media for Halloween inspiration 

• Aldi launches its spooky inspiration on social, as half of Brits look to base Halloween costumes on cultural moments and even everyday foods and household items 

• Supermarket celebrates its Professor Peppy drink, a fan-favourite item, with SFX makeup look on social 

• Wednesday Addams, Labubus and Claudia Winkleman among the top Halloween looks for 2025 – as 70% of Gen Z say Halloween their favourite time of year 

BLACK FRIDAY BARGAINS HIT ALDI’S MIDDLE AISLE

• Huge offers include the NEW Walking Pad and NEW Straight Air Styler, as well as a 50 inch TV at an unbeatable price
• Exclusive deals are available in stores from 6^th November while stock lasts

ALDI’S QUIRKY BAUBLES LAND IN THE MIDDLE AISLE – INCLUDING AN AIR FRYER AND HAIR DRYER

Aldi has announced it’s launching a range of quirky Christmas baubles following the success of last year’s limited-edition range.

ALDI LAUNCHES NEW CHARCUTERIE PIZZA FOR JUST £3.99

The Specially Selected Charcuterie Pizza, topped with onion chutney, mozzarella, parmesan and varieties of salami, is available in stores from 19^th October

ALDI LAUNCHES HALLOWEEN FOOD RANGE INCLUDING TRICK OR TREAT PIG IN BLANKET ROULETTE

• Priced at £4.99 and Good Housekeeping Institute-approved, the NEW Trick or Treat Pig in Blanket Roulette with Blood Ketchup offers a variety of pigs in blankets flavours including a spicy ‘Grim Reaper Chilli’
• Joining alongside this year’s Halloween range includes Aldi’s Halloween Pizza, Halloween Bao Buns, Frankenstein’s Fingers and Witches Green Cheese Cauldron
• Available in stores from 27^th October

ALDI’S SELL OUT HEATED AIRERS RETURN 

• The sell-out shopper favourite is back in the middle aisle – the Aldi Winged Heated Airer 
• Available in stores from 26^th October while stocks last 

ALDI UNVEILS ITS BIGGEST EVER CHRISTMAS SANDWICH RANGE FROM JUST £1.99

• Featuring four NEW sandwiches including a Pigs Under Blanket Sandwich and Honey Roast Gammon Bloomer
• The range is available in stores now

Supermarket Aldi has unveiled its biggest ever range of Christmas sandwiches for this year, available in stores now. And with prices starting from just £1.99, the range is sure to get shoppers feeling festive.