Today, it has been revealed that shoppers can bag a bottle of Champers worth double its price tag at Aldi, as independent wine critic and TV personality, Jilly Goolden, put the supermarket’s range to the test.
Renowned for being able to tell the true value of wine thanks to her know-how and 18-year stint on the BBC‘s Food and Wine Show, Jilly used her expert palate to put an independent valuation on an array of Aldi’s wines, including tipples from its new seasonal range, available instore and online now.
As well as giving Aldi’s signature Veuve Monsigny Champagne a £25 price tag, despite retailing at just £12,99, Jilly‘s taste test includes impressive results for Aldi’s brand new seasonal range, including the Specially Selected Mâcon Villages valued at 60% more (£11.99) versus the actual retail price of £7.49, and its Specially Selected Chilean Gran Reserva Pinot Noir at £10.99 versus £6.99.
Also new to Aldi this Autumn is the Atzar Spanish Priorat – tipped as an £11.99 worth tipple according to the wine expert, despite costing 30% less (£8.99). Also, the off the beaten track Lion’s Den Greek Assyrtiko, featuring crisp acidity with a complex layered palate and notes of vanilla ice cream, was valued at 20% more than its £9.99 retail price.
The celebrity wine ciritc, Jilly Goolden, said: “I drink a lot of wines that are £8 and under, and I believe you can find some fantastic wines that don’t cost the earth – if you know how to find them! Aldi’s new Autumn Winter range in particular, shows you don’t have to buy an expensive bottle of wine or a famous brand to get fantastic quality. From its moreish Mâcon Villages 2019 wine to its sumptuous Gran Reserva Pinot Noir from Chile, there’s something for every wine drinker, including some really surprising and exciting bottles that I will certainly be stocking in my wine rack this season.”
Proving Aldi really does stack up when it comes to offering great value wine no matter what the price point, its Estevez Pinot Noir, normally £3.99, was valued at double the price (£7.99) according Jilly’s taste test.
Julie Ashfield, Managing Director of Buying at Aldi UK, commented: “ At Aldi, we pride ourselves on offering great quality award-winning wines at unbeatable prices, and so this independent tasting with Jilly was the ultimate test.
“The results echo our ethos which is to deliver the best possible value to our customers, and this is testament to our dedicated UK buying team who form fantastic, long-term relationships with some of the best wine suppliers from around the world. The team continually works hard to create a carefully curated range which guarantees something for everyone.“
Jilly’s top tips to bag a quality bottle at a bargain price:
Taste test results table:
|Aldi Wine||Jilly’s price||Aldi’s Price (RRP)||Price Comparison (%)|
|Estevez Chilean Pinot Noir 2019||£7.99||£3.99||+100.3%|
|Exquisite Collection Argentinian Malbec 2019||£6.99||£5.79||+20.7%|
|Veuve Monsigny Champagne Brut||£25||£12.99||+92.5%|
|Lion’s Den Greek Assyrtiko 2019||£11.99||£9.99||+20.0%|
|Buenas Vides Argentinian Shiraz 2019||£8.99||£6.99||+28.6%|
|Specially Selected Chilean Gran Reserva Pinot Noir 2019||£10.99||£6.99||+57.2%|
|Carlos Lucas Portuguese Dao 2018||£5.99||£5.99||0.0%|
|Atzar Spanish Priorat 2018||£11.99||£8.99||+33.4%|
|Animus Portugese Blend 2019||£4.49||£3.99||+12.5%|
|Specially Selected French Rasteau 2019||£8.99||£8.99||0.0%|
|Specially Selected Coteaux Varois En Provence 2019||£9.99||£6.49||+53.9%|
|Specially Selected New Zealand Sauvignon Blanc Blush 2019||£7.99||£6.49||+23.1%|
|Pierre Jaurant Côtes du Luberon Rosé 2019||£6.79||£5.99||+13.4%|
|Specially Selected Crémant du Jura 2018||£8.99||£8.49||+5.9%|
|Pierre Jaurant French Viognier 2019||£6.49||£4.49||+44.5%|
|Estevez Chilean Chardonnay 2019||£5.49||£5.49||0.0%|
|Specially Selected Macon Villages 2019||£11.99||£7.49||+60.1%|
|Wilde Reben German Riesling 2019||£5||£4.49||+11.4%|
|Specially Selected New Zealand Chardonnay 2019||£10||£6.49||+54.1%|
|Silandeiro Rias Baixas Albariño 2019||£10.99||£6.99||+57.2%|
|Ferdinand Mayr Austrian Gruner Veltliner 2019||£8.49||£6.99||+21.5%|
|Baron Amarillo Rioja Blanco 2019||£7.99||£5.99||+33.4%|
|Pierre Jaurant Bordeaux Blanc 2020||£7.49||£5.49||+36.4%|
|Specially Selected Pinot Grigio Delle Venezie 2019||£7||£5.49||+27.5%|
|Castellore Italian Primitivo 2018||£6.50||£4.99||+30.3%|
Aldi has reported bumper bubbly sales so far this Summer thanks to soaring temperatures and Jubilee celebrations. The supermarket’s best-selling Castellore Prosecco Spumante DOC (£6.25, 75cl) saw its highest day of sales EVER in June, with an incredible one bottle flying off the shelf every second!
Aldi’s Specialbuys Summer Sale has just got even better with more products added, and now you can even shop the sale from your local middle aisle. Just popping in for a loaf of bread? Now you can also take bargain trampolines, tents and garden must-haves to the check out and make the most of savings with up to 50% off. Bargain hunters will need to be quick though, as with all Specialbuys once they’re gone, they’re gone.